Clay Expert - Lead Generation Specialist Via Cold Email + Automation + GTM Signals

Please apply only if you have hands-on experience with Clay and expert-level targeted email marketing, lead generation, and appointment setting.

Infobrandz is a global creative execution agency.

Companies work with us when they already have a solid marketing strategy but lack the bandwidth to produce consistent, high-quality marketing assets.

We work with SaaS, cybersecurity, fintech, healthtech, and enterprise companies. Our clients are CMOs, Heads of Marketing, and Revenue leaders who need reliable execution for demand generation.

We produce marketing collateral for growth and demand teams.

Our core offering is Infobrandz Unlimited — a monthly flat-fee creative subscription for brands that need ongoing execution.

We are now building a structured, signals-driven cold outbound and demand engine.

If you are not strong in automation, enrichment, cold email, and GTM operations, this role will break you.

The Role: What You Actually Do

You will build and run Infobrandz’s outbound engine end-to-end.

This is not a strategy-only role.

This is not a copy-only role.

This is not a tool-setup-only role.

This is an execution-heavy ownership role.

Daily Responsibilities

Identify and refine ICPs for different Infobrandz services

Build signal-based prospect lists using Clay (non-negotiable)

Create and maintain enrichment workflows using Clay + Apollo + Clearbit-type enrichers

Build outreach automations using Instantly or Smartlead

Build custom automation pipelines in n8n or Make.com (non-negotiable)

Scrape, clean, verify data, and load it into sequences

Write strong cold email sequences tied to real buying signals

Test angles, offers, subject lines, structures, and automation logic

Create micro-offers such as audits, teardowns, or sample assets

Monitor performance daily and adjust fast

Report outcomes directly to the founder with proof of work

Coordinate with internal designers for sample assets or micro-offers

This is not a set-and-forget role.

This is not mass blasting.

This is not basic cold email work.

If you have not used Clay or n8n in live workflows, do not apply.

Outcomes & KPIs

Your performance is measured on outcomes, not activity.

Month 1

Full outbound infrastructure built

10–15 signal-based sequences live

500–1,500 targeted contacts processed weekly

4–6 qualified meetings per week (across services)

Month 2

Minimum 8–10 qualified meetings per week

Signal library expanded to 30–40

Automation workflows stable and error-free

Offers validated and refined

Month 3+

Consistent 12–20 qualified meetings per week

Outbound engine running without founder involvement

Processes documented and repeatable

Weekly experiments running

If these numbers scare you, this role is not for you.

Required Skills (Non-Negotiable)Tools & Tech

Clay (expert-level)

n8n or Make.com (expert-level)

Instantly or Smartlead (hands-on)

Apollo for list building and enrichment

Email verification tools such as Reoon, MillionVerifier, Neverbounce

ChatGPT prompt engineering for cold email

Basic scraping using APIs, SerpAPI, PhantomBuster, or similar

Capabilities

Build signal-based outbound systems

Create full automation workflows end-to-end

Write cold email that converts

Understand GTM, ICP definition, and offer testing

Audit companies, identify gaps, and turn those gaps into outreach reasons

If your experience is only Sales Navigator + CSV + basic email tools, you are not suitable.

Nice to Have

Experience with design, SaaS, or marketing agencies

Proven record of booking 10+ meetings per month

Advanced Make.com routing, conditions, and webhooks

Understanding of landing page psychology and offer positioning

Who Should NOT Apply

People looking for a comfortable SDR role

People afraid to build automations

People who depend on AI to think for them

People who cannot show real campaign proof

This role requires someone who knows how to make outbound convert.

Application Preference

Strong preference for candidates who apply with:

A short Loom showing one Clay workflow

One n8n or Make.com automation with explanation

Cold email sequences you wrote

Screenshot proof of real meetings booked

Compensation

₹50,000 – ₹70,000 per month

Final offer depends on skill level and measurable value added.