Digital Marketing Executive

Job highlights

• PF, ESI (ESIC), AccommodationJob DescriptionKey Job Responsibilities1. Social Media ManagementManage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.Create and publish engaging posts, creatives, reels, videos, and promotional content.Prepare and maintain a monthly social media content calendar.Monitor comments, messages, engagement, reach, and follower growth.Develop platform-specific strategies to improve brand awareness and audience engagement.2. SEO (Search Engine Optimization)Conduct keyword research and competitor analysis.Optimise website pages, titles, meta descriptions, headings, URLs, images, and internal links.Implement on-page and off-page SEO activities to improve search engine visibility.Identify technical SEO issues and coordinate with the development team for resolution.Support local SEO, Google Business Profile optimisation, backlink building, and citation management.Track keyword rankings, organic traffic, and websit

Key Job Responsibilities 1. Social Media Management Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms. Create and publish engaging posts, creatives, reels, videos, and promotional content. Prepare and maintain a monthly social media content calendar. Monitor comments, messages, engagement, reach, and follower growth. Develop platform-specific strategies to improve brand awareness and audience engagement. 2. SEO (Search Engine Optimization)Conduct keyword research and competitor analysis. Optimise website pages, titles, meta descriptions, headings, URLs, images, and internal links. Implement on-page and off-page SEO activities to improve search engine visibility. Identify technical SEO issues and coordinate with the development team for resolution. Support local SEO, Google Business Profile optimisation, backlink building, and citation management. Track keyword rankings, organic traffic, and website performance. 3. Content MarketingWrite SEO-friendly website content, blogs, articles, landing pages, and service descriptions. Develop engaging content for social media campaigns, email campaigns, and promotional activities. Research industry trends, customer needs, and competitor content. Coordinate with designers, developers, and business teams to ensure accurate and consistent messaging. Use AI-powered content tools responsibly to improve productivity while maintaining originality and quality. 4. Lead Generation and Digital CampaignsPlan and execute digital campaigns to generate qualified business enquiries. Support paid advertising campaigns on Google Ads and Meta Ads, where required. Create and optimise landing pages, enquiry forms, and campaign-specific content in coordination with the relevant teams. Monitor campaign performance, cost per lead, conversion rates, and return on advertising spend. Analyse lead quality and recommend improvements to increase conversions. 5. Website Management and AnalyticsUpdate website content, images, banners, blogs, and service information using the relevant CMS. Monitor website traffic, user behaviour, conversions, and engagement. Use tools such as Google Analytics 4, Google Search Console, Google Business Profile, and relevant SEO platforms. Identify opportunities to improve website usability, page performance, and enquiry generation. Coordinate with the technical team for website updates and marketing-related integrations. 6. Email Marketing and Online OutreachPrepare and execute email marketing campaigns, newsletters, and promotional communications. Maintain and organise business contact and prospect lists in accordance with applicable privacy requirements. Support LinkedIn outreach, business networking, and B2B lead-generation activities. Track email delivery, open rates, clicks, and campaign responses. Assist in follow-ups and lead nurturing in coordination with the sales team. 7. Branding and Online ReputationMaintain consistent company branding, tone, and messaging across digital channels. Monitor online mentions, reviews, and customer feedback. Support online reputation management and appropriate responses to reviews and enquiries. Research competitors' digital marketing strategies and identify opportunities for differentiation. Ensure that marketing content is accurate, professional, and aligned with company guidelines. 8. Reporting and Performance MonitoringPrepare weekly and monthly digital marketing performance reports. Track key performance indicators (KPIs), including: Website traffic and organic search growth Keyword rankings and search visibility Social media reach and engagement Number and quality of leads generated Campaign expenditure and conversion rates Content publishing consistency Recommend data-driven improvements to marketing campaigns and strategies. Maintain records of campaigns, content calendars, creative assets, and marketing activities. 9. Coordination and TeamworkCoordinate with management, the sales team, website developers, graphic designers, and content writers. Understand the company's services, target customers, and business objectives before planning campaigns. Execute assigned marketing activities within agreed timelines. Provide regular updates on progress, challenges, and results. Perform other relevant digital marketing responsibilities assigned by management. Required Skills and QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, IT, or a related field; relevant experience may also be considered. Practical knowledge of SEO, social media marketing, content marketing, and digital campaign management. Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, and keyword research tools. Basic understanding of Google Ads and Meta Ads. Good written communication skills in English; Hindi communication skills are an advantage. Ability to create content using Canva or similar design tools. Knowledge of WordPress or another CMS is desirable. Analytical thinking, creativity, attention to detail, and time-management skills. Ability to work independently and collaborate effectively with a team.