Digital Marketing Specialist

About the job:Key responsibilities:

1. Campaign Management: Design, execute, and monitor integrated marketing campaigns across digital, print, and event channels.

2. Content Creation & Copywriting: Produce compelling copy and visual content for emails, blog posts, advertisements, social media, and sales collateral.

3. Market & Customer Research: Conduct competitive analysis and track customer trends to identify target segments and growth opportunities.

4. Digital Marketing & SEO: Manage search engine optimization (SEO), search engine marketing (SEM/PPC), and paid social campaigns.

5. Performance Analytics & Reporting: Track key performance indicators (KPIs) like 6.customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates using tools like Google Analytics.

7. Cross-Functional Collaboration: Partner with sales, graphic design, and product management teams to align branding and campaign goals.

8. Lead Generation & Email Marketing: Build automated email workflows and manage CRM databases to nurture prospects through the sales funnel.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,45,000 - 3,15,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, English Proficiency (Written) and Instagram MarketingOther Requirements:Degree Background: A Bachelor’s degree in Marketing, Business Administration, Communications, or Digital Media.​Proven Track Record: 1 years of hands-on experience running multi-channel campaigns (digital ads, email marketing, content production).​Industry Familiarity: Direct experience in the relevant sector (e.g., health tech, optical/eyewear retail, or creative services for a company like VisionOptocare).About Company:VisionOptocare Private Limited is a forward-thinking parent company dedicated to transforming eye care, optical retail, and digital design. Driven by innovation and accessibility, VisionOptocare powers an ecosystem of specialized ventures tailored to modern consumers and healthcare needs. Together, our ecosystem merges health tech, e-commerce, and creative design to set new standards in digital vision care and branding.

Our core ventures include:

1. Visiaxx: A cutting-edge digital eye clinic app delivering accessible tele-optometry and eye health care directly to users.

2. Visiaxx Eyewear: An online destination offering high-quality, stylish, and affordable optical products.

3. VisiaxxGraphix: A specialized graphic design platform providing creative visual solutions.

Responsibilities

Key responsibilities:

1. Campaign Management: Design, execute, and monitor integrated marketing campaigns across digital, print, and event channels.

2. Content Creation & Copywriting: Produce compelling copy and visual content for emails, blog posts, advertisements, social media, and sales collateral.

3. Market & Customer Research: Conduct competitive analysis and track customer trends to identify target segments and growth opportunities.

4. Digital Marketing & SEO: Manage search engine optimization (SEO), search engine marketing (SEM/PPC), and paid social campaigns.

5. Performance Analytics & Reporting: Track key performance indicators (KPIs) like 6.customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates using tools like Google Analytics.

7. Cross-Functional Collaboration: Partner with sales, graphic design, and product management teams to align branding and campaign goals.

8. Lead Generation & Email Marketing: Build automated email workflows and manage CRM databases to nurture prospects through the sales funnel.