Performance Marketer (WFH)

About the job:We're looking for a Performance Marketer to take ownership of our paid acquisition and help us scale campaigns profitably. This is a hands-on role for someone who is comfortable looking at numbers, identifying what's working (and what isn't), and making changes based on data rather than just running campaigns.

You'll work closely with the growth/marketing team and have the flexibility to manage your own working hours, as long as campaigns are actively monitored and deliverables are met.

Key Responsibilities:

1. Plan, launch, and manage Meta Ads and Google Ads campaigns.

2. Monitor campaign performance, budgets, CPL, CAC, ROAS, and lead quality.

3. Analyze campaign, audience, creative, and funnel performance.

4. Continuously test audiences, creatives, copy, placements, and campaign structures.

5. Identify and scale high-performing campaigns.

6. Identify underperforming campaigns and take corrective action.

7. Focus on improving lead quality rather than only increasing lead volume.

8. Track the complete funnel from ad to lead, qualified lead, and conversion.

9. Share regular performance reports and actionable insights.

10. Work with the Marketing team on landing pages, creatives, and offers as required.

11. Help build a repeatable and scalable paid acquisition system.

What You'll Get:

1. Fully remote

2. Flexible working hours

3. Direct access to the marketing/growth team

4. Ownership over performance marketing

5. Opportunity to experiment, test, and build campaigns rather than just execute instructionsWho can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,40,000 - 3,60,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Google AdWords, Lead Generation, Facebook Ads and Performance MarketingOther Requirements:1. 2+ years of hands-on experience in performance marketing.2. Strong experience with Meta Ads and Google Ads.3. Comfortable working with budgets, metrics, and performance data.4. Strong understanding of CPL, CAC, ROAS, CTR, CPC, conversion rates, and funnel metrics.5. Experience managing lead-generation campaigns.6. Strong analytical and problem-solving skills.7. Ability to independently manage campaigns and take ownership of performance.8. Business-focused mindset with the ability to look beyond campaign execution and focus on business outcomes.9. Experience in travel, D2C, marketplaces, SaaS, or other lead-generation businesses.10. Experience with GA4, GTM, Looker Studio, or similar analytics tools.11. Experience with CRM and funnel tracking.12. Experience working with landing pages and CRO.13. Experience managing campaigns across multiple audience segments and offers.About Company:The Tarzan Way is an AI-powered travel buddy, enabling users to craft hyper-personalised itineraries within seconds. With our platform, not only can users craft itineraries, but also book anything & everything from flights, stays, transfers, activities, unique & immersive activities & experiences with just a few clicks. At The Tarzan Way, we believe we can change the way people travel through our interactive, innovative, and constantly improving means.

Responsibilities

We're looking for a Performance Marketer to take ownership of our paid acquisition and help us scale campaigns profitably. This is a hands-on role for someone who is comfortable looking at numbers, identifying what's working (and what isn't), and making changes based on data rather than just running campaigns.

You'll work closely with the growth/marketing team and have the flexibility to manage your own working hours, as long as campaigns are actively monitored and deliverables are met.

Key Responsibilities:

1. Plan, launch, and manage Meta Ads and Google Ads campaigns.

2. Monitor campaign performance, budgets, CPL, CAC, ROAS, and lead quality.

3. Analyze campaign, audience, creative, and funnel performance.

4. Continuously test audiences, creatives, copy, placements, and campaign structures.

5. Identify and scale high-performing campaigns.

6. Identify underperforming campaigns and take corrective action.

7. Focus on improving lead quality rather than only increasing lead volume.

8. Track the complete funnel from ad to lead, qualified lead, and conversion.

9. Share regular performance reports and actionable insights.

10. Work with the Marketing team on landing pages, creatives, and offers as required.

11. Help build a repeatable and scalable paid acquisition system.

What You'll Get:

1. Fully remote

2. Flexible working hours

3. Direct access to the marketing/growth team

4. Ownership over performance marketing

5. Opportunity to experiment, test, and build campaigns rather than just execute instructions