Content Marketing Specialist

As our Content Marketing Specialist, you own every piece of content Navtech publishes: website copy, case studies, blogs, social media and sales collateral. Your content is grounded in deep, ongoing ICP research, not just brand guidelines, and you are accountable for whether it drives engagement, traffic and conversions.

Working as a Content Marketing Specialist at Navtech, you will:

Write, edit and publish website copy, case studies and GEO-optimised blog content that reflects Navtech's brand positioning and business goals.

Plan, create and post content across LinkedIn and other relevant social media platforms.

Run deep, ongoing Ideal Customer Profile (ICP) research covering target audiences, industry trends, customer challenges and competitor positioning, and let that research shape what you create.

Develop sales enablement collateral, executive-profile assets and gated content such as ebooks and guides, plus long-form and thought leadership articles.

Write email and campaign copy, and keep the brand voice consistent across every platform and channel.

Apply SEO and GEO best practices so pages, blogs and digital content are discoverable in both traditional and AI-powered search.

Track content performance in Google Analytics 4 (GA4) and other tools, and iterate on what converts.

Work with cross-functional teams to keep content accurate, complete and aligned with company standards, and maintain an organised content repository.

Proofread and edit everything you publish, with zero tolerance for avoidable errors.

Stay current on content marketing practices, social trends and AI-powered search.

Who Are We Looking for Exactly

3–5 years of B2B content marketing experience, preferably in SaaS, enterprise technology, IT services or AI.

A strong portfolio that includes case studies, long-form articles, website content, blogs and social media.

A meticulous proofreader and editor with excellent written English.

A thorough ICP researcher who lets research lead the content.

Working knowledge of SEO and GEO, including keyword research, search intent and content optimisation.

Familiarity with GA4 and content performance tracking.

Ability to turn complex technology and business ideas into clear, engaging content.

Strong ownership and accountability for outcomes, from ideation to publication, across multiple projects and deadlines.

Preferred Qualifications

Experience with B2B SaaS or enterprise technology companies.

Understanding of content-led demand generation and conversion optimisation.

Experience managing LinkedIn content and social distribution.

Experience creating white papers, ebooks and thought leadership content.

Candidate Evaluation Criteria

Quality and depth of your content portfolio.

Research ability and understanding of the target audience.

Writing quality, storytelling and attention to detail.

Understanding of SEO/GEO and content performance.

Ability to connect content to marketing and business outcomes.

Why Navtech?

Yearly Performance review and Appraisal.

Competitive pay package with additional bonus and benefits.

Work with US, UK and Europe based industry-renowned clients for exponential growth.

Medical Insurance cover for self and immediate family.

Work with a culturally diverse team from different geographies.

About us:

Navtech is a premier IT software and Services provider. Navtech’s mission is to increase public cloud adoption and build cloud-first solutions that become trendsetting platforms of the future. We have been recognized as the Best Cloud Service Provider at GoodFirms for ensuring good results with quality services.

Here, we strive to innovate and push technology and service boundaries to provide best-in-class technology solutions to our clients at scale. We deliver to our clients globally from our state-of-the-art design and development centres in the US and Hyderabad. We’re a fast-growing company with clients in the United States, UK and Europe.