Digital Marketing ( Marketing Automation)

About ZolvitZolvit is India’s leading legal, tax, and compliance platform, serving thousands of SMEs, professionals, and enterprise clients. We are transforming how businesses meet their compliance needs by blending automation, expert guidance, and high-quality legal research.About the Role:We are looking for a results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience in SEO backlink building, marketing automation, and digital campaign execution. You will play a key role in improving our online visibility, driving qualified traffic, and nurturing leads through automated workflows.Key Responsibilities: • Plan and execute high-quality backlink acquisition strategies (guest posting, blogger outreach, broken link building, etc.) • Manage and optimize marketing automation workflows (emails, lead scoring, drip campaigns, retargeting) • Work with SEO tools (Ahrefs, SEMrush, Moz, etc.) to monitor and improve link-building performance • Collaborate with content and design teams to develop link-worthy content assets • Set up and manage campaigns using tools like HubSpot, Mailchimp, ActiveCampaign, or similar • Track KPIs and generate weekly/monthly performance reports • Stay updated on SEO and marketing automation trends and algorithm updates.Requirements: • 3+ years of experience in digital marketing with a focus on SEO/backlinks and marketing automation • Strong knowledge of white-hat link-building techniques • Hands-on experience with automation tools like HubSpot, Mailchimp, or similar • Familiarity with Google Analytics, Google Search Console, and tag management tools • Excellent written communication skills for outreach and campaign content • Self-starter with strong organizational and time management skills.Preferred Qualifications: • Experience in B2B marketing or SaaS is a plus • Certification in SEO, Google Ads, or Marketing Automation tools