AM- Digital Marketing

Strategize and execute the Google Ads marketing plan which will include campaignplanning, execution and optimization of different types of Google Ads (Search Ads, DisplayAds, retargeting, Discovery Ads, and YouTube Ads).o Be the programmatic expert on campaign performance and optimization by providinginsights into the best strategies and tactics to achieve business objectiveso Leverage first party and third-party data for targeting and insightso Work closely with the analytics teams to derive meaningful insights and drive a data-backedstrategyo Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV