Video Content Editor

Role Objective: Create engaging, high-retention short-form video content for Tvishi across Instagram, Facebook, YouTube Shorts and other digital platforms, while maintaining the brand’s natural, relatable and founder-led style. Key Responsibilities Edit Reels & Short Videos – Convert raw footage into engaging reels, product videos, customer stories, founder videos, educational content and promotional creatives. Create Strong Hooks – Use the first 2–3 seconds effectively with text, cuts, visuals and audio to improve viewer retention. Storytelling & Flow – Turn raw clips into simple, relatable stories rather than merely combining footage. Captions & Text Overlays – Add clean, readable subtitles, hooks, highlights and CTAs in Tamil, Tanglish and English as required. Trend-Based Editing – Keep track of trending reel formats, transitions, memes, music and editing styles and adapt relevant trends for Tvishi. Product & Brand Content – Understand Tvishi's skin, hair, bodycare and gifting products and present their benefits visually without making the content look overly sales-driven. Founder-Led Content – Edit talking-head videos featuring the founders, including removing pauses, improving pacing, adding B-roll, zooms, captions and supporting visuals. Creative Repurposing – Convert one shoot or long-form video into multiple reels, stories, teasers, testimonials and other reusable content pieces. Maintain Brand Consistency – Follow Tvishi's fonts, colours, logo placement, visual identity and overall natural, warm and relatable communication style. Content Organisation & Delivery – Maintain organised raw footage/project files and deliver videos according to the agreed content calendar and timelines. Preferred Skills: CapCut/Premiere Pro/DaVinci Resolve or similar editing tools, Canva, good understanding of Instagram/Reels, basic Tamil understanding, strong visual sense and the ability to identify what makes people stop, watch, engage and share .