Digital Marketing Executive

Job Description for Digital Marketing ExecutiveContribute to the development of an overall strategy for digital marketing.Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.Creating engaging and relevant digital content for distribution across a variety of digital platforms.Campaign management for social media.Management of digital advertising campaigns.Campaign management for search engine optimization.Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.Requirements for Digital marketing executiveThe following qualifications are required if you are applying for a digital marketing executive job position:An undergraduate or graduate degree in marketing or a related field is required.Experience, ideally within the industry, in digital marketing.Independently handling the content.Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.Optimization of landing pages and conversion funnels.Multivariate and A/B testing experience.The digital marketing executive job role needs an understanding of ad serving tools.Knowledge of how to set up and optimize PPC campaigns across all major search engines.Having a working understanding of HTML, CSS, as well as JavaScript.