social media manager

Job Role: Social Media ManagerLocation- KochiKapra Highness Ventures-Buyerzkart , is looking for a Social Media Manager. The candidate must have experience in Ecommerce business environment, as well as producing pertinent, interesting, and creative content for a variety of digital platforms.The Content and Social Media Manager will create and distribute content in various formats across multiple channels with the goal of enhancing our brands and driving digital follower expansionJob Responsibilities:Contributes to the marketing strategy by leveraging social media to identify and acquire customers.Develops social media marketing plans and programs for each product and directs promotional support.Maintains online relations with customers by organizing and developing specific customer-relations programs.Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.Maintains research database by identifying and assembling marketing information.Provides marketing information by answering questions and requests.Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.Maintains social media marketing staff by recruiting, selecting, training, and managing employees.Develops marketing staff by providing information, educational opportunities, and growth opportunities.Qualifications/Skills:Social media skillsCreating and maintaining client relationshipsManaging ProcessesSelf-motivated yet customer-focusedProficient in marketing research and statistical analysisQualification:Bachelor’s or master’s degree in marketing or a related fieldProven working experience of 3-5 years in digital/social marketing, particularly in E-commerce company.Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaignsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Working knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search engines