Performance Marketing Manager

Aradhana is a devotional app helping millions of Indians with daily prayer, mantras, horoscopes, poojas and an AI spiritual guide (Guruji). We're looking for a Performance Marketing Manager to own paid user acquisition and drive efficient, scalable growth of installs and paying subscribers.

What you'll do:

Own paid acquisition across Meta (Facebook/Instagram), Google (UAC/App campaigns) and YouTube, from strategy to daily execution

Plan and manage monthly budgets; hit CAC, ROAS and payback targets for installs, trials and subscriptions

Build a high-velocity creative testing engine: brief, launch and iterate on static, video and UGC ads in Hindi and regional languages

Set up and maintain tracking: MMP/SDK events, Meta CAPI, Google conversion events, SKAN, and attribution reporting

Analyze funnel data (install to onboarding to trial to paid) with product and analytics teams to improve conversion and LTV

Run structured experiments on audiences, bidding, campaign structure and landing pages

Report weekly on spend, performance and learnings to the founding team

What we're looking for:

3-6 years of hands-on performance marketing experience, ideally for consumer mobile apps in India

Proven track record managing meaningful monthly ad spend on Meta and Google App campaigns

Strong grasp of app attribution (AppsFlyer/Branch/Adjust/Firebase), cohort analysis and unit economics (CAC, LTV, ROAS)

Comfortable with data: Excel/Sheets, SQL or BI tools (Metabase, BigQuery) is a plus

Strong creative instinct and an understanding of what works for Bharat audiences

Ownership mindset; comfortable in a fast-moving early-stage startup

Nice to have:

Experience with subscription apps, devotional/spiritual, or content apps

Experience with influencer, affiliate or WhatsApp-led growth channels

Fluency in Hindi