Content writer / Copy Writer

Company DescriptionKGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.Role DescriptionThis is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.Job Overview:The Head of Content Marketing is a strategic leader responsible for driving the content vision acrossour group of educational institutions and business entities. This role oversees all aspects of contentplanning, creation, distribution, and performance. The focus is on building strong brand narrativesand maintaining a unified voice across websites, social media platforms, and marketing collateral.The ideal candidate will work with multidisciplinary teams, including a team of content writers, amedia team, and an SEO team, to deliver impactful, high-quality content that resonates with diverseaudiences.Requirements:Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.Minimum of 6 to 10+ years of marketing experience.Proven expertise in developing and scaling content strategies across digital platforms.Strong leadership experience managing multidisciplinary creative teams.Exceptional storytelling, editorial, and brand messaging skills.A good understanding of SEO, content performance analytics, and marketing principles.Familiarity with content management systems, project management tools, and digital publishing workflows.Highly organized, creative, and data-driven with strong communication and collaboration skills.Experience in the education or related sectors is a plus.Responsibilities:Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.Lead the optimization of content for SEO, user engagement, and platform-specific formats.Oversee the strategic management of all content assets, including regular audits and updates across digital properties.Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.Ensure all content initiatives are on-brand, on-budget, and delivered on time.