Business Development Executive (Remote)

Own top-of-funnel and mid-funnel business development execution, with the primary goal of generating Sales Qualified Leads (SQLs). For the first 6 months, success is measured on creating qualified pipeline, not closing deals.Core Responsibilities1. Presales CoordinationWork closely with Saurav on active presales opportunitiesJoin relevant sales and discovery callsReview existing active leads, past call notes, and ongoing opportunitiesCoordinate proposal/SOW preparation using standard company templatesHelp move presales opportunities from discussion to scoped commercial conversations2. Outbound Business DevelopmentExecute account-based marketing across target accountsIdentify and engage 3–5 relevant stakeholders per target companyReach out through LinkedIn, email, calls, and other relevant channelsBuild relationships with decision-makers and influencers inside target accountsFollow up consistently and maintain outreach discipline3. ICP-Based ProspectingFocus prospecting around defined ICPs such as:Indian brands expanding to US / UK / global marketsBrands stuck at a growth plateauOther ICP segments defined by leadership4. Agency and Channel Partner DevelopmentIdentify and approach agencies, consultants, and channel partnersBuild partnerships with firms that can use or recommend the company’s software for their clientsExplore collaboration opportunities across Delhi, Noida, Gurgaon, Lucknow, Amritsar, Jaipur, and nearby markets5. Marketing CoordinationWork with the marketing team to convert MQLs into SQLsUse marketing inputs including newsletters, ICP lists, research support, and warm leadsCoordinate on campaigns, founder-led content, webinars, workshops, and eventsShare field feedback to improve messaging, targeting, and conversion6. Reporting and ReviewSubmit weekly reporting on outreach, responses, meetings, presales progress, and SQL creationTrack leading indicators, not just final outcomesShow directional evidence of progress through consistent execution and learningSuccess Metrics / KRAFirst 6 Months Primary KRAGenerate sales-qualified leads.Phase-wise FocusMonths 1–3: India-focused pipeline buildingMonth 4 onward: Expand to international markets in addition to IndiaPerformance PhilosophyPerformance will be evaluated on:Quality and consistency of executionDirectional evidence that the approach is workingLeading indicators such as outreach, engagement, meetings, and pipeline movementSQL generation as the main lagging outcome metricClosed revenue is not the primary KPI in the first phase.Weekly KPI PlanA. Activity KPIsNumber of target accounts addedNumber of contacts identifiedNumber of outreach messages sentNumber of calls madeNumber of LinkedIn touchpoints completedNumber of follow-ups completedB. Engagement KPIsResponse ratePositive response countDiscovery / intro meetings bookedC. Pipeline / Presales KPIsNumber of active opportunities reviewedNumber of presales discussions supportedNumber of proposals / SOWs coordinatedNumber of opportunities moved to next stageNumber of SQLs generatedD. Marketing Coordination KPIsNumber of warm leads from marketing initiativesSpeed of follow-up on warm leadsCampaign feedback shared with marketingJoint initiatives supported (webinars, workshops, content-led campaigns)E. Channel Partner KPIsNumber of agencies / partners identifiedNumber of partner outreach attemptsNumber of partner conversations initiatedNumber of partner opportunities createdSuggested Weekly Targets (starting version)Week 1–425–40 target accounts researched75–150 contacts identified80–120 outbound touchpoints10–20 meaningful responses4–8 discovery conversations1–3 SQLs5+ active opportunities / presales items reviewed3–5 agency/channel partner conversations initiatedThese can be tightened after 3–4 weeks based on actual conversion data.Weekly Review Format1. Outreach SummaryAccounts targetedContacts reachedChannels usedTotal touchpoints sent2. Response SummaryReplies receivedPositive responsesMeetings bookedFollow-ups pending3. Pipeline SummaryActive presales opportunitiesProposal/SOW coordination statusOpportunities advancedSQLs created4. Marketing Coordination SummaryLeads received from marketingStatus of those leadsFeedback for messaging / targetingNew campaign ideas or support required5. Learnings and Next ActionsWhat workedWhat did not workBottlenecksFocus for next weekReporting TemplateWeekly BD ReportTarget accounts added:Contacts identified:Outreach sent:Calls made:LinkedIn messages sent:Emails sent:Follow-ups completed:Responses received:Positive responses:Meetings booked:SQLs generated:Active presales opportunities:Proposals/SOWs supported:Marketing leads received:Partner conversations initiated:Key learnings:Priorities for next week:30-60-90 Day PlanFirst 30 DaysUnderstand ICPs, offers, use cases, and sales processReview active pipeline and presales opportunitiesStart outbound execution and messaging testsBegin agency/channel mappingBuild weekly reporting disciplineDays 31–60Improve response and meeting conversionContribute more actively in presales coordinationBuild repeatable outbound cadencesStart generating stable SQL flowSupport marketing-to-sales handoff improvementsDays 61–90Increase SQL consistencyExpand outreach depth and partner motionStart testing international opportunitiesImprove efficiency through stronger channel mix and messaging