Market Research & GTM Strategy - Internship

About the internship:We are evaluating expansion into new industries and are looking for highly analytical, curious, and execution-oriented interns to help develop market-entry strategies for new business verticals. You will work directly with the business leadership team to evaluate new markets and contribute to strategic business decisions.

Selected intern's day-to-day responsibilities include:

1. Analyze industry reports, annual reports, investor presentations, and market data to identify business opportunities.

2. Estimate Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

3. Research market growth trends, industry dynamics, and identify high-potential market segments.

4. Research and map key stakeholders, including sales leaders, business heads, commercial excellence teams, marketing leaders, HR & L&D professionals, and technology decision-makers.

5. Identify stakeholder KPIs, business challenges, buying triggers, decision-making authority, budget ownership, and success metrics.

6. Conduct competitive intelligence by analyzing competitors' positioning, pricing, customer base, strengths, weaknesses, and market perception.

7. Prepare competitive benchmarking frameworks and recommendation reports.

8. Conduct expert interviews, customer discovery calls, industry stakeholder discussions, and market validation research.

9. Participate in field visits, customer meetings, and industry events whenever required.

10. Support the development of Ideal Customer Profiles (ICPs), target account lists, messaging frameworks, and market-entry recommendations.

11. Convert research findings into executive summaries, business recommendations, go-to-market (GTM) strategies, and presentation decks.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 9th Oct'26 and 13th Nov'26are available for duration of 2 monthshave relevant skills and interestsStipend:INR₹ 8,000 - 10,000 /monthDeadline:[hidden]:59:59Other perks:5 days a weekSkills required:English Proficiency (Spoken), English Proficiency (Written) and Research and AnalyticsOther Requirements:1. MBA students or recent graduates preferred2. Strong analytical and problem-solving skills3. Excellent communication and presentation abilities4. Comfortable speaking with industry professionals and senior stakeholders5. Ability to synthesize large amounts of information into actionable insights6. Strong Excel, PowerPoint, and research skills7. Curiosity about SaaS, AI, sales technology, and business strategyAbout Company:Sharpsell Technology Solutions is India's leading field-tested sales playbook automation platform built for high-velocity sales teams. Trusted by enterprises to replicate deal-winning behavior and create sales champions at scale. It is currently being used by over 550,000+ sales reps across leading BFSI and pharma companies like Axis Bank, TATA Capital, Bajaj Allianz, IDFC First Bank, HDFC Life, Kotak Life Insurance, Aditya Birla Capital, Torrent Pharma, JB Pharma, and more.

Sharpsell.ai is an AI-native sales execution platform used by leading enterprises to improve frontline sales productivity, onboarding effectiveness, manager visibility, sales coaching, messaging consistency, and execution excellence.Additional information:What You'll Learn:

1. This is not a typical internship—you will work closely with the leadership team and contribute directly to decisions that influence Sharpsell's future growth strategy.

2. Gain hands-on experience in market-entry strategy.

3. Learn Enterprise SaaS go-to-market (GTM) strategy.

4. Develop skills in competitive intelligence and market analysis.

5. Gain practical exposure to customer discovery and validation.

6. Learn buyer persona development and stakeholder mapping.

7. Understand strategic account planning techniques.

8. Apply business consulting frameworks to real-world business challenges.

9. Strengthen executive-level problem-solving and strategic thinking skills.

Success Criteria:

By the end of the internship, you will have contributed to the delivery of:

1. Market attractiveness assessments.

2. Buyer and stakeholder maps.

3. Competitive landscape reports.

4. Target account lists for priority markets.

5. Go-to-market (GTM) strategy recommendations.

6. Final market-entry recommendations for the medical devices and real estate sectors.

Important Note:

1. This role requires field visits approximately 3–4 times per month.

Responsibilities

We are evaluating expansion into new industries and are looking for highly analytical, curious, and execution-oriented interns to help develop market-entry strategies for new business verticals. You will work directly with the business leadership team to evaluate new markets and contribute to strategic business decisions.

Selected intern's day-to-day responsibilities include:

1. Analyze industry reports, annual reports, investor presentations, and market data to identify business opportunities.

2. Estimate Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

3. Research market growth trends, industry dynamics, and identify high-potential market segments.

4. Research and map key stakeholders, including sales leaders, business heads, commercial excellence teams, marketing leaders, HR & L&D professionals, and technology decision-makers.

5. Identify stakeholder KPIs, business challenges, buying triggers, decision-making authority, budget ownership, and success metrics.

6. Conduct competitive intelligence by analyzing competitors' positioning, pricing, customer base, strengths, weaknesses, and market perception.

7. Prepare competitive benchmarking frameworks and recommendation reports.

8. Conduct expert interviews, customer discovery calls, industry stakeholder discussions, and market validation research.

9. Participate in field visits, customer meetings, and industry events whenever required.

10. Support the development of Ideal Customer Profiles (ICPs), target account lists, messaging frameworks, and market-entry recommendations.

11. Convert research findings into executive summaries, business recommendations, go-to-market (GTM) strategies, and presentation decks.