Performance Marketing Specialist

Performance Marketing SpecialistExperience: 1–2 YearsQualification: Minimum Undergraduate Degree (UG)Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)Role Overview:We are looking for a data-driven Performance Marketing Specialist to scale useracquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live communityengagement. • FriendChat – A chatroom-based social app for discovering and connecting withnew people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and GoogleAds. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.