Marketing

ROLES AND RESPONSIBILITIES ● Understand the business and the potential to promote the business and brand.● Analyzing market and sales information● Identification of prospective clients.● Preparing a go-to marketing strategy on digital, social media and print media● Set up a Brand identification strategy and execution plan● Research competitive products by identifying and evaluating product characteristics,market share, pricing, and maintaining research databases.● Tracks product line sales and costs by analyzing data and reviewing the competitorsreach● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,account analysis, new product information; relaying customer service requests● Follow up with Clients through the CEO's contacts● Website maintenance and press releases● Marketing collateral – creation and maintenance and presentations● E – campaign coordination● Setting up tracking systems for marketing campaigns and online activities● Reporting to management on marketing and sales activitiesMust Haves:● A marketing professional with a BBM/MBA in marketingMust Haves:● A marketing professional with a BBM/MBA in marketing.● 4+ years of relevant experience.● Academics from the city, where communication skills both written and spoken areexcellent.● A dynamic professional who is very articulate, driven, and creative.● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.● The incumbent needs to be an expert in digital marketing that includesa. Designing and conceptualizing visual aids – LinkedIn banners, videos, etcb. Written skills to create thought leadership posts, blogs, etcc. Content management to work around the products on digital mediumsd. An expert in LinkedIn and other digital toolse. Google and derivativesf. Website and traffic generationg. Market research and campaignsh. Ability to work independently as well as in a team environment