Product Marketing Manager

We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products.

• Studying the company’s products and their benefits for users
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Responsibilities:

• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirements:

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Power user of networking tools such as LinkedIn, Twitter, and Reddit.
• Exceptional ROI-tracking skills, able to prove what is or isn’t working.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Bachelor’s degree in business or marketing; MBA preferred.
• Background in design and copy-writing is a plus.