Outbound Marketing Executive

About the job:Key Responsibilities:

1. Own the complete outbound campaign lifecycle from research and planning to execution, monitoring, reporting and optimisation.

2. Research target accounts, buyer personas, industries, pain points, competitors and suitable outreach channels.

3. Build and maintain clean, verified lead databases through research, list building, email verification and deduplication.

4. Plan campaigns including target lists, sequences, cadence, timelines, tools and success metrics.

5. Coordinate campaign content with the marketing lead and ensure accurate setup, personalization and formatting.

6. Build, automate and test email and LinkedIn outreach campaigns before launch.

7. Manage email deliverability, including domain health, warm-up, bounce management and suppression lists.

8. Monitor campaigns and track key metrics such as emails sent, opens, replies, positive responses, meetings and bounces.

9. Route positive leads to sales, update CRM records and ensure timely follow-up.

10. Analyse campaign performance, conduct A/B testing and optimise targeting, messaging, timing and sequences.

11. Prepare weekly outbound reports with insights, recommendations and next steps.

12. Maintain campaign documentation and follow the required approval process for planning, content and launch.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Pune onlySalary:₹ 2,50,000 - 4,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress code, 5 days a weekSkills required:Data Analytics, Email Marketing, MS-Excel, Client Relationship Management (CRM), Copywriting, Lead Generation, LinkedIn Marketing, Market research and Google SheetsOther Requirements:1. 2+ years of experience in B2B outbound marketing, demand generation, sales development or lead generation - preferably in SaaS or enterprise software.2. A builder’s mindset - comfortable owning a channel end to end rather than executing isolated tasks.3. High attention to detail: a wrong merge field or an unverified list is visible to a CFO in the first line of the email.4. Experiment-driven and data-honest - reports what the numbers actually say, including when a campaign is not working.5. Strong written English; able to write in a professional, enterprise-appropriate tone.6. Graduate degree required; a degree or certification in marketing is an advantage.7. Exposure to selling into finance, IT or audit personas, or to international markets, is a strong plus.About Company:AssetCues is an AI-powered asset management solution designed for the CFO's office to ensure that the asset register is continuously updated with real-time data on the existence, condition, location, and custody of physical assets. AssetCues is used by customers in verticals like pharmaceuticals, manufacturing, banking, and hospitality, among others. With offices in the US, UAE, and India and partners in other countries, Assetcues has a global reach.

Responsibilities

Key Responsibilities:

1. Own the complete outbound campaign lifecycle from research and planning to execution, monitoring, reporting and optimisation.

2. Research target accounts, buyer personas, industries, pain points, competitors and suitable outreach channels.

3. Build and maintain clean, verified lead databases through research, list building, email verification and deduplication.

4. Plan campaigns including target lists, sequences, cadence, timelines, tools and success metrics.

5. Coordinate campaign content with the marketing lead and ensure accurate setup, personalization and formatting.

6. Build, automate and test email and LinkedIn outreach campaigns before launch.

7. Manage email deliverability, including domain health, warm-up, bounce management and suppression lists.

8. Monitor campaigns and track key metrics such as emails sent, opens, replies, positive responses, meetings and bounces.

9. Route positive leads to sales, update CRM records and ensure timely follow-up.

10. Analyse campaign performance, conduct A/B testing and optimise targeting, messaging, timing and sequences.

11. Prepare weekly outbound reports with insights, recommendations and next steps.

12. Maintain campaign documentation and follow the required approval process for planning, content and launch.