Digital Marketing Manager

5-8 years of experience in handling social media and Influencer marketing campaigns

Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms

Understanding of SEO and web traffic metrics

Good knowledge of social media KPIs

Proven track record in outreach campaign strategies

In-depth knowledge of the social media marketing industry

Impeccable verbal and written communication skills

Responsibilities

Develop and execute social media strategies and creative campaigns

Identify and build relationships with prominent influencers and thought leaders

Develop content ideas and write and curate content

Research relevant industry experts, competitors, target audience, and users

Brainstorm new, creative approaches to influencer campaigns

Keep abreast of emerging trends, technologies, and influencers.

Find new and better ways of measuring social media activity.

Develop, implement and manage our social media strategy

Define most important social media KPIs

Manage and oversee social media content

Measure the success of every social media campaign

Stay up to date with the latest social media best practices and technologies

Work with copywriters and designers to ensure content is informative and appealing

Monitor SEO and user engagement and suggest content optimization

Key Performance Indicators

Creating unique value propositions for both brand and key products and implement them with an always-on calendar

Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.

Identifying content amplification opportunities (Real-time trends, collaborations, etc.)

Improve engagement rate for the brand across relevant platforms.

Core competency

Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence

Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams

Team - Work & Collaboration - Fosters a culture of trust, collaboration and support

Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback