Digital Marketing Manager

We are looking for a Digital  Marketing Manager for our California US- based IT Company.

Job Profile- Senior Digital Marketer

Location - Lucknow (Work from office only)

Experience - 7 to 15 years

Salary - Hike on Last CTC

Roles & Responsibilities:

End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).

Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.

Conduct keyword research and optimize the campaigns.

Optimize the ad copy, landing pages for conversions.

Optimize the campaigns regularly for improving performance.

Identify trends and insights and optimize spend and performance based on the insights.

Measure and report performance of all marketing campaigns, and assess against goals.

Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.

Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.

Promotion of company on different social media platforms, employer branding.

Determine ROI on search marketing efforts.

Requirements

• PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency
• Comfortable with Instagram, Google & Facebook Ads
• An understanding of web analytics
• Ability to write ad copy and optimize through A/B testing
• Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.

Qualification & Skills

Self-starter, fast-learner, and hard-worker with strong attention to detail.

Strong work ethic, high integrity, and a team-player with positive attitude

Bachelors degree and relevant certifications; MBA strongly preferred.

Perks and Benefits

A chance to work in an MNC company (IT) and career growth.

Recognition and Appreciation.

A chance to work in a fun cross-functional global environment Competitive compensation.