Brand Copywriter

About the RoleWe’re looking for a Brand Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.You’ll be responsible for developing copy that is creative, clear, engaging, and aligned with the brand’s voice, audience, and objectives. The role requires someone who can think beyond individual pieces of content and understand how a strong idea can be adapted across multiple platforms and formats.What You’ll DoDevelop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.Translate one central campaign thought into copy that works across all distribution channels and formats.Write copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent brand narrative.Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.Maintain consistency in brand voice, campaign messaging, and positioning across all executions.Own copy from the initial brief through revisions and final campaign rollout.What We’re Looking ForStrong campaign thinking, not just content-writing ability.Ability to take one big idea and express it effectively across multiple channels and mediums.Strong understanding of digital, social, advertising, and marketing channels.Excellent command of English, storytelling, headlines, and persuasive copy.Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.Strong conceptual thinking and the ability to turn briefs into compelling creative ideas.Ability to collaborate closely with designers and other creative team members.Strong attention to detail and willingness to take ownership of the final output.Ability to work in a fast-paced environment and manage multiple projects and deadlines.Experience3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.Experience working on brand campaigns and multi-channel communication is strongly preferred.Experience with performance marketing copy is a plus.A portfolio demonstrating campaign work, brand communication, and multi-channel creative thinking is mandatory.EducationA degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.ImportantPortfolio / work samples are mandatory for consideration.Please ensure your portfolio or relevant work links are included with your application.