Social Media Strategist

About the job:

This hybrid strategy and operations role sits across both.

Key responsibilities:

1. Build and own the monthly and quarterly content calendar across Instagram, LinkedIn, Facebook, YouTube (including Shorts), and X

2. Plan promotion around every editorial asset: magazine editions, podcast episodes, news stories, R&M Podium conclaves and events

3. Define platform-specific formats, posting cadence and hooks, and continuously test what drives reach, engagement and follower growth

4. Coordinate with the video team on teaser reels, carousels and short-form cuts so every long-form episode has a planned social rollout

5. Work with the Editor to turn news, interviews and features into social-ready posts, captions and short-form content daily, in a factual, reportage-style, non-promotional house tone

6. Track story-to-publish turnaround and keep a live pipeline across editorial, design, video and social; flag timely RERA, policy and industry news angles

7. Manage day-to-day operations of realtynmore.com: publishing articles, formatting, images, categories, tags and homepage curation

8. Apply SEO fundamentals to headlines, metadata and internal linking; coordinate ad placements with business development and report on site analytics

9. Develop social media strategies, content pillars and monthly calendars for real estate clients (developers and agencies) under Pathfinders Media

10. Run client onboarding, content briefs, approvals and reporting; contribute to proposals and scope deliverables realistically11. Set up repeatable workflows (content trackers, approval flows, briefs, checklists) and coordinate freelancers, designers and video editors

12. Report monthly on reach, engagement, follower growth, video performance and website traffic, with clear recommendations

What success looks like:

1. First 30 days: full audit of all channels, a documented content calendar, and clear workflows with editorial and video.

2. First 90 days: consistent daily publishing, measurable lift in reach and follower growth, and smooth website publishing.

3. First 6 months: at least two client accounts running on documented strategy and reporting, with R&M channels growing month on month.

Why join us?

Work directly with the founder team, real ownership of how India's real estate industry follows us, exposure to developers, regulators, and senior industry leaders, and the chance to help build a new agency vertical from the ground up.

Who can apply:

Only those candidates can apply who:

have minimum 1 years of experience

Salary:

₹ 2,50,000 - 3,00,000 /year

Experience:

1 year(s)

Deadline:

[hidden]:59:59

Skills required:

Social Media Marketing, WordPress, Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, LinkedIn Marketing, English Proficiency (Written), Canva and Instagram Marketing

Other Requirements:

1. Hands-on experience planning and running social media for a brand, media house, agency or publisher, with growth numbers you can show

2. Strong English writing and editing skills; comfortable with news and B2B tone

3. Working knowledge of WordPress (or similar CMS), basic SEO, and Meta Business Suite, LinkedIn Analytics, YouTube Studio and Google Analytics

4. Prior experience in real estate, infrastructure, finance or B2B media preferred; understanding of Real Estate Industry and policy news is a plus

5. Familiarity with Canva, CapCut or similar tools and ability to brief designers and video editors precisely

About Company:

Realty & More is India's dedicated real estate media platform (quarterly print magazine, realtynmore.com, YouTube, podcasts, R&M Podium conclaves, and an active Instagram, LinkedIn, and Facebook presence). We are also building Pathfinders Media, a brand services vertical delivering social media strategy for real estate clients.

Other requirements

1. Hands-on experience planning and running social media for a brand, media house, agency or publisher, with growth numbers you can show

2. Strong English writing and editing skills; comfortable with news and B2B tone

3. Working knowledge of WordPress (or similar CMS), basic SEO, and Meta Business Suite, LinkedIn Analytics, YouTube Studio and Google Analytics

4. Prior experience in real estate, infrastructure, finance or B2B media preferred; understanding of Real Estate Industry and policy news is a plus

5. Familiarity with Canva, CapCut or similar tools and ability to brief designers and video editors precisely

Who can apply

Only those candidates can apply who:

1. have minimum 1 years of experience

Responsibilities

About the job:

This hybrid strategy and operations role sits across both.

Key responsibilities:

1. Build and own the monthly and quarterly content calendar across Instagram, LinkedIn, Facebook, YouTube (including Shorts), and X

2. Plan promotion around every editorial asset: magazine editions, podcast episodes, news stories, R&M Podium conclaves and events

3. Define platform-specific formats, posting cadence and hooks, and continuously test what drives reach, engagement and follower growth

4. Coordinate with the video team on teaser reels, carousels and short-form cuts so every long-form episode has a planned social rollout

5. Work with the Editor to turn news, interviews and features into social-ready posts, captions and short-form content daily, in a factual, reportage-style, non-promotional house tone

6. Track story-to-publish turnaround and keep a live pipeline across editorial, design, video and social; flag timely RERA, policy and industry news angles

7. Manage day-to-day operations of realtynmore.com: publishing articles, formatting, images, categories, tags and homepage curation

8. Apply SEO fundamentals to headlines, metadata and internal linking; coordinate ad placements with business development and report on site analytics

9. Develop social media strategies, content pillars and monthly calendars for real estate clients (developers and agencies) under Pathfinders Media

10. Run client onboarding, content briefs, approvals and reporting; contribute to proposals and scope deliverables realistically11. Set up repeatable workflows (content trackers, approval flows, briefs, checklists) and coordinate freelancers, designers and video editors

12. Report monthly on reach, engagement, follower growth, video performance and website traffic, with clear recommendations

What success looks like:

1. First 30 days: full audit of all channels, a documented content calendar, and clear workflows with editorial and video.

2. First 90 days: consistent daily publishing, measurable lift in reach and follower growth, and smooth website publishing.

3. First 6 months: at least two client accounts running on documented strategy and reporting, with R&M channels growing month on month.

Why join us?

Work directly with the founder team, real ownership of how India's real estate industry follows us, exposure to developers, regulators, and senior industry leaders, and the chance to help build a new agency vertical from the ground up.

Who can apply:

Only those candidates can apply who:

have minimum 1 years of experience

Salary:

₹ 2,50,000 - 3,00,000 /year

Experience:

1 year(s)

Deadline:

[hidden]:59:59

Skills required:

Social Media Marketing, WordPress, Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, LinkedIn Marketing, English Proficiency (Written), Canva and Instagram Marketing

Other Requirements:

1. Hands-on experience planning and running social media for a brand, media house, agency or publisher, with growth numbers you can show

2. Strong English writing and editing skills; comfortable with news and B2B tone

3. Working knowledge of WordPress (or similar CMS), basic SEO, and Meta Business Suite, LinkedIn Analytics, YouTube Studio and Google Analytics

4. Prior experience in real estate, infrastructure, finance or B2B media preferred; understanding of Real Estate Industry and policy news is a plus

5. Familiarity with Canva, CapCut or similar tools and ability to brief designers and video editors precisely

About Company:

Realty & More is India's dedicated real estate media platform (quarterly print magazine, realtynmore.com, YouTube, podcasts, R&M Podium conclaves, and an active Instagram, LinkedIn, and Facebook presence). We are also building Pathfinders Media, a brand services vertical delivering social media strategy for real estate clients.