Mid-Senior Copywriter (Delhi based)

L&H is a full-suite Delhi / Bombay based agency with clients like UNO (Mattel Inc), Ferns N Petals, Hyatt Hotels, Ab In-Bev (Budweiser), District, Times Of India, Coffee Island, Wildstone, Choki-Choki and breakout D2C brands like Anaar, Asaya Skincare, 7 Bazaari, Noise Junior. Our key services are Strategy & positioning, Branding Identity and Packaging, Social Media strategy and content production, Films and videos.

As a creative writer you will be creating content for some of the best brands - from viral social media content, reels scripts, podcast scripts, video IPs, to writing ad films - everything! Our work already gets regularly featured in AFAQs, MOM, Marketing Mind, ET, Brand Equity and more - you need to continue that trajectory of consistent wins and cultural impact.

You will be presenting to clients and need to be both excellent at reasoning as well as manage their expectations smoothly.

You will also have a 1-2 people team reporting to you and you should be able to mentor them and help them plan their daily tasks.

KRA

Campaigns - think Ideas & execution - Conceptualise cross-media campaigns - ideas across social, billboards, print - that solve business problems, deliver on brand mission.

Social - Develop social calendar, think ideas, write for memes, captions, reels & video content

Direct shoots - Direct BAU and campaign shoots

Branding - Develop brand tone of voice, brand manifesto, packaging, brand naming to bio. Needs to be very talented writing at par with global brands.

Video - Think film ideas, write scripts, coordinate with production team, and manage on-set direction, guide video editing team for final delivery.

Creative operations - You should be able to manage full delivery on campaigns or social media calendar - from briefing creators on reel content, to discussing content ideas with clients, reworking feedback.

Creative detailing & execution - you should be expertly able to break down top-level campaign ideas into detailed creatives across various channels - from social to digital films.

Drive account KPIs - from link-clicks to site/app to engagement and reach

Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client

No baggage - be extremely open minded, flexible and intuitive about cracking new content formats, new ways of creative operations and explore new definitions of being a writer today

Content creator - double up as content creator - creatively directing to featuring yourself in reels

Oversee creative team reporting to you - mentoring them, breaking tasks down for them, time mapping, closure of tasks assgned to them.

Please note: This is a hybrid role based in Delhi NCR. You will be required to work from office, be present on shoot locations, creatively direct shoots.

Who are we looking for?Someone with that something extra that makes you a very interesting talent - your social page has a following of 50k+ audience size, or you love to shoot and edit films, or you are deeply knowledgeable nerd about some aspect of creative writing or film making, or you write longform thought pieces...

Eligibility

Obsessed content consumer - editorial / creator / podcasts / youtube streams / doomscroller

Be great at managing client relationships, interaction and meetings

Strong planning and daily work management skills - be extremely organised and manage tasks for your junior team.

Success evaluation

Your ideas must be what others reference and makes brands standout.

What you’ll achieve

Work with some of the best known names in India for clients like UNO India, Ferns N Petals, District, Zomato, Times Internet, Times of India Digital and whole bunch of cool cool brands.

Gain industry relevant and trending experience