Content Marketing Executive (Ad Creatives & Campaigns)

Job Title: Content Writing- Marketing Executive/ Content Marketing Executive Campaign Creative

CTC: 3.6 - 4.2LPA

Department: Marketing

Location: Mumbai

About the Role:

We are looking for a Campaign Creative Executive who can turn campaign ideas into compelling creatives across multiple marketing channels. The role involves ideating campaign concepts, developing creative directions for ads, and executing marketing communications across email, push notifications, and newsletters.

You will work closely with the marketing, performance, and design teams to create high-impact campaigns that drive engagement, conversions, and brand recall.

What You'll Do:

Campaign Idea & Strategy. Conceptualise creative ideas for marketing campaigns across digital platforms. Develop campaign hooks, messaging angles, and creative directions. Ad Creative Development Ideate and brief creatives for Meta, Google, and other performance marketing platforms. Work with designers to develop high-performing ad creatives. Lifecycle & Retention Marketing Create messaging and creative concepts for emailers, newsletters, and push notifications. Support lifecycle campaigns that improve engagement and conversions. Cross-Team Collaboration Work closely with the performance marketing and design teams to execute campaigns. Ensure creative consistency across all marketing channels. Creative Testing & Optimization Analyse campaign performance and iterate on creatives. Participate in A/B testing of creative formats, hooks, and messaging.

Requirements

12 years of experience in marketing, campaign management, or creative strategy. Strong understanding of digital marketing campaigns and ad creatives. Experience with email marketing, push notifications, or CRM campaigns. Ability to think creatively and translate ideas into campaign concepts. Strong communication and coordination skills. Ability to work independently and as part of a team Preferred Skills:

Understanding of Meta Ads, Google Ads, and social media creative formats. Basic understanding of campaign analytics and performance metrics.

Benefits:

Competitive salary Health insurance Paid time off

If you are a highly motivated and experienced content marketing professional, we encourage you to apply for this exciting opportunity. .