Social media Content Writer

Job description:About EvaraaEvaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.Role OverviewWe're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.Key ResponsibilitiesWrite daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pinsDraft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaignsWrite product descriptions and collection copy for the Shopify store in a brand-consistent toneDevelop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)Repurpose long-form content into short-form social hooksTrack which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing teamStay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.Requirements1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversionsExcellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copyA portfolio of past captions, ad copy, or content calendarsWork Location: In person