Product Marketing Manager

About Outdoo AI

Outdoo is the enterprise AI roleplay and training platform for customer-facing teams — ranked #1 in customer satisfaction on G2 — trusted by 250+ enterprises, including Globe Life, Invitation Homes, and Keller Williams, to close the loop between training and revenue outcomes through closed-loop coaching, contextual roleplay practice, and workflow simulation. With growing adoption across Fortune 500 companies and a rapidly expanding enterprise customer base, we're building a world-class marketing team to match our product's ambition.

Role Overview

We're looking for a data-driven, strategic, and hands-on Product Marketing Manager to own product adoption, demand generation, and high-intent content creation. This is a high-impact role built for someone who understands sales-led growth (SLG), modern AI-assisted workflows, and North American B2B buying journeys — and who knows how to market an AI product to buyers who are themselves evaluating AI.

Key Responsibilities

Own go-to-market (GTM) planning for new features and product rollouts across SMB and enterprise segments

Analyze behavioral data of US/NA users to refine product positioning, activation flows, and usage patterns

Drive product adoption by identifying friction points and enabling growth opportunities across the funnel

Discover and nurture new lead sources through SLG-informed demand generation tactics

Collaborate with Product, Sales, and Growth teams to close messaging gaps and capitalize on market moments

Build and manage MOFU/BOFU content pipelines targeting high-intent keywords — optimized for both traditional SEO and AI-driven answer surfaces (AEO)

Ensure content is structured for AI citation: FAQ schema, direct-answer formats, and structured data markup that gets picked up by Google AI Overviews and LLM-based search

Conduct competitive intelligence and craft differentiated messaging against alternatives like Hyperbound, Second Nature, and Gong

Work closely with the content team to deliver impactful thought leadership and conversion content

Track KPIs around adoption, activation, pipeline contribution, and AI search visibility

What We're Looking For

3+ years of Product Marketing experience in B2B SaaS focusing on US markets

An MBA from any tier-I or tier-II university globally

Strong command of SLG strategies and user onboarding frameworks

Demonstrated experience analyzing user behavior and funnel data, particularly for North American users

Background in demand generation with a clear track record of sourcing net-new leads

Working knowledge of Answer Engine Optimization (AEO) — understanding how AI Overviews, Perplexity, and LLM-based search surfaces discover and cite content

Genuine fluency with AI tools in daily work — you use LLMs to accelerate research, drafting, and analysis, not as a novelty

Familiarity with AI coding tools (Claude Code, Cursor, GitHub Copilot, or similar) to collaborate effectively with technical teams and prototype lightweight automations when needed

Solid understanding of SEO-driven content strategy with a forward-looking view toward AI-first search

Excellent written and verbal communication — strong storytelling with an instinct for what cuts through

Highly collaborative with experience working cross-functionally with Product and Sales

Comfortable working independently in a fast-paced, growth-stage environment

What You'll Get

Opportunity to shape the marketing roadmap of the #1 G2-rated AI Sales Roleplay platform

High ownership and visibility across leadership, product, and enterprise sales teams

Creative freedom to test and scale new ideas across a growing enterprise customer base

Direct exposure to GTM strategy, SLG motion, and revenue ops at a company that's winning in a competitive AI market

Direct impact on lead generation, user engagement, and pipeline growth — in a category that's defining how enterprise sales teams train