Content Marketing Manager (4-6 YOE) - B2B SaaS

Title: Content Marketing Manager (4-6 YOE) - B2B SaaSLocation: In Office, BangaloreType: Full-TimeAbout Unifize:At Unifize, we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:No code process builderIntuitive, chat-based collaborationLow-code automationArtificial IntelligenceYou should also check out our medical device landing page as well, including the overview video, to get a sense of what we do.The RoleWere hiring a high-ownership Content Lead who thrives in B2B SaaS environments and knows how to drive business results through content. This is a strategic management role: you will own the entire content lifecycle across the funnel, lead a team of content creators, and partner closely with Marketing, Growth, and Sales stakeholders to enable high-performing campaigns and buying experiences.This isnt about producing generic collateral. Youll deeply understand our ICPs, segment narratives, buyer journeys, and performance metricsand ship content that moves the pipeline at every stage.ResponsibilitiesStrategy & PlanningLead full-funnel content strategy across awareness to post-saleAlign messaging to ICPs, triggers, and JTBDs through in-depth persona researchBuild editorial calendars tied to campaigns and lifecycle journeysExecution & EnablementDrive creation of anchor assets (guides, case studies, playbooks, etc.)Manage content across formats: blogs, video, visual, social, and productPartner with Paid, Outbound, and Product Marketing for channel-specific contentTeam & CollaborationBuild and manage a small team of writers, designers, and video creatorsSet and maintain standards for voice, quality, and turnaroundBe the go-to content lead for marketing, sales, product, and foundersAnalytics & OptimizationMeasure content performance against pipeline KPIs (MQLs, SQLs, influenced revenue)Optimize and repurpose top-performing contentRegularly audit and evolve content based on gaps and performanceYoure a Great Fit If You.Have 5-8 years in B2B SaaS content, with team leadership experienceThink in systems and customer journeys, not just assetsAre outcome-driven, detail-oriented, and creative problem-solversAre confident collaborating with growth, product, and leadership teamsBonus Points ForExperience writing for technical, regulated, or enterprise audiencesFamiliarity with SEO, AI tools, HubSpot, Webflow, Descript, Loom, or GA4 .