Associate Marketing Director

About Flipkart Commerce Cloud (FCC)

Flipkart Commerce Cloud (FCC) is Flipkart's B2B SaaS arm, offering enterprise-grade commerce technology to retailers, brands, and businesses globally. Powered by the same technology stack that runs one of India's largest e-commerce platforms, FCC enables clients to transform their digital commerce operations through cutting-edge capabilities including search & discovery, logistics intelligence, catalogue management, and personalization at scale.

As FCC scales its global footprint, Marketing plays a pivotal role in establishing FCC as a credible, preferred enterprise technology partner across markets.

About the Role

The Head of Marketing for Flipkart Commerce Cloud will own the end-to-end marketing charter for FCC building brand awareness, generating top-of-funnel demand, and establishing FCC as a thought leader in the global B2B commerce technology space. This is a senior leadership role requiring a blend of strategic vision and hands-on execution across brand, content, PR, digital, and events.

Key Responsibilities

Brand & Thought Leadership

Own FCC's brand positioning, messaging architecture, and communication strategy across all markets and channels.Build FCC's thought leadership narrative and establish its presence as a credible enterprise commerce technology partner globally.Drive participation in and creation of industry awards programs to build FCC's reputation and credential in the B2B technology ecosystem.Events & Industry Presence

Own the events strategy from flagship industry conferences and trade shows (e.g., NRF, Shoptalk, eTail) to proprietary FCC-hosted events and webinars.Drive end-to-end event planning, execution, and ROI measurement including speaker programs, sponsorships, and customer engagement at events.Build a calendar of executive roundtables, customer summits, and partner events to deepen relationships and generate pipeline.Analyst Relations (AR)

Build and manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to ensure FCC is accurately positioned and recognized in relevant market reports.Drive FCC's inclusion in analyst evaluations, Magic Quadrants, Wave reports, and Market Guides.Develop a structured AR programs including briefings, inquiries, and analyst advisory engagements.PR & Communications

Lead PR strategy for FCC across target geographies driving earned media, executive profiling, and product launch communications.Manage agency relationships and build a consistent media cadence through press releases, bylines, spokesperson programs, and media outreach.Develop a robust crisis communication and reputation management playbook.Social Media

Build and scale FCC's social media presence across LinkedIn and other relevant B2B platforms.Define the social content strategy, editorial calendar, and community engagement approach to grow followers, share of voice, and inbound interest.Drive executive social presence through leadership ghostwriting and spokesperson amplification.Digital Marketing & Top-of-Funnel Demand Generation

Own the full digital marketing funnel from awareness to consideration including SEO, AEO (Answer Engine Optimization), and SEM strategies tailored for B2B enterprise audiences.Drive content syndication across third-party platforms, publisher networks, and industry media to extend reach and build inbound pipeline.Manage paid digital programs, (SEM, programmatic, LinkedIn ads) to drive qualified top-of-funnel traffic and leads.Collaborate with sales and product teams to align marketing-generated pipeline with revenue goals.Content & SEO/AEO

Build a high-quality content engine including white papers, case studies, solution briefs, blogs, and videos that supports SEO rankings and AEO visibility across AI-powered search surfaces.Develop and execute a comprehensive SEO and AEO strategy to capture intent-led traffic from enterprise buyers researching commerce technology solutions.Oversee content syndication strategy to amplify reach through industry publications, analyst firms, and partner channels.Analytics & Performance

Define and own marketing KPIs SOV, share of search, MQLs, pipeline influenced, digital traffic, analyst mention index, event ROI, and brand recall.Build dashboards and reporting frameworks to track the performance of all marketing programs and present insights to leadership.Champion a data-driven culture across the marketing function to continuously optimize investment and channel mix.

Qualifications & Experience

1216 years of progressive experience in B2B marketing, with at least 34 years in a leadership role at a technology company, SaaS business, or enterprise software firm.Demonstrated experience managing analyst relations with Gartner, Forrester, IDC, or equivalent including participation in evaluation cycles.Proven track record of building and executing PR programs with measurable earned media outcomes.Strong command of digital .