Marketing Manager

Performance Marketing / Paid Acquisition Specialist Company: AURALISCA JEWELS Department: Marketing & Growth Job Type: Full-Time Location: Surat, Gujarat / Remote — depending on candidate Experience: 1 - 2+ Years About AURALISCA JEWELSAURALISCA JEWELS is a jewellery manufacturing and export company specializing in diamond jewellery, with a strong focus on Lab-Grown Diamond and Moissanite jewellery. We are expanding our international customer base, particularly across markets such as the USA and Canada , and are looking for a Performance Marketing / Paid Acquisition Specialist who can take ownership of our paid advertising and customer acquisition activities. Role Overview We are looking for a hands-on Performance Marketer who understands more than simply setting up advertisements. You will be responsible for researching the right customers and markets, identifying promising products and trends, planning and running campaigns, continuously optimizing performance, and generating high-quality business opportunities. Your focus will be: Research → Strategy → Advertising → Optimization → Qualified Leads/Sales → Scaling Key Responsibilities1. Paid AdvertisingPlan, launch, manage and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads . Develop campaigns specifically for international markets, especially the USA and Canada. Manage advertising budgets efficiently and continuously improve campaign performance. Create and test different audiences, campaigns, creatives, offers and messaging. Manage retargeting campaigns for website visitors, social media engagers and other warm audiences. 2. Market & Customer ResearchResearch jewellery markets and customer behaviour in the USA and Canada. Identify target audiences and potential customer segments. Study competitors, their advertising strategies, products, offers and positioning. Monitor jewellery trends and identify products with potential advertising demand. 3. Product Research & SelectionWork with the product team to identify which jewellery designs should be promoted. Analyse existing products and determine which products have stronger market potential. Research trending jewellery styles, shapes, designs and customer preferences. Recommend products based on market demand, competition and advertising potential. 4. Creative & Campaign StrategyDevelop concepts for ad creatives, hooks, offers and messaging. Work with the design/content team to communicate what creatives are required. Test multiple creative variations and identify winning combinations. Continuously improve campaigns based on performance data. 5. Tracking & AnalyticsMonitor key performance metrics including: CTR CPC CPM CPL Conversion Rate CPA/CAC ROAS Revenue Qualified Lead Rate Ensure proper conversion tracking and campaign attribution. Identify performance problems and take corrective action quickly. 6. Optimization & ScalingRegularly analyse campaign performance. Reduce wasted advertising spend. Shift budget toward better-performing campaigns, audiences and products. Test new opportunities without unnecessarily increasing risk. Scale profitable campaigns in a controlled manner. 7. ReportingPrepare weekly performance reports. Clearly explain what worked, what did not work and why. Provide recommendations for the next testing cycle. Maintain transparent records of advertising spend and results. 8. Collaboration & CommunicationWork closely with management, product, design and sales teams. Understand business goals, product margins and customer requirements. Communicate campaign performance clearly and proactively. Required SkillsStrong hands-on experience with Meta Ads Manager . Strong understanding of Google Ads . Good understanding of e-commerce / lead-generation funnels. Experience with international markets, preferably USA and/or Canada . Strong audience targeting and customer research skills. Strong analytical and data-driven decision-making ability. Understanding of retargeting and conversion funnels. Ability to identify trends and promising products. Good understanding of advertising creatives and copy. Ability to independently manage campaigns and budgets. Preferred SkillsExperience in jewellery, fashion, luxury, beauty or other visual e-commerce categories. Experience with Shopify. Experience with GA4 and Google Tag Manager. Experience with Google Merchant Center / Shopping campaigns. Experience running B2B lead-generation campaigns. Experience working with international clients or brands. What We Are Looking ForWe are looking for someone who: Takes ownership rather than waiting for instructions. Makes decisions based on data. Understands that more leads do not necessarily mean better results . Can identify whether a problem is related to the product, audience, creative, offer, landing page or sales process. Continuously researches new opportunities instead of repeating the same campaigns. Is comfortable experimenting, testing and learning. Can explain marketing decisions clearly to management. Key Performance Indicators (KPIs)Performance will be evaluated based on: Qualified leads / customer enquiries Cost per qualified lead Customer acquisition cost Conversion rate Revenue generated ROAS / advertising efficiency Campaign improvement over time Quality of audience and leads Product and market insights generated Quality and consistency of reporting How to ApplyPlease share: Your updated resume/CV Portfolio or case studies, if available Examples of campaigns you have managed Platforms you have worked with Approximate advertising budgets you have managed Key results achieved (ROAS, CPL, CPA, revenue, etc.) Your current/expected salary Your notice period Candidates with demonstrated experience in international e-commerce and measurable campaign results will be preferred.