Marketing Generalist / HubSpot Marketing Coordinator

About the Opportunity:

Northspyre is looking for a Marketing Coordinator to join our fast-growing, venture-backed start-up team. This is an opportunity to make a meaningful impact at a company transforming the $10.5 trillion real estate industry. We are a lean, high-performing team that values ownership, speed, and transparency, with minimal red tape and a strong focus on outcomes.

At Northspyre, we believe in working collaboratively while giving our team members a high level of autonomy and ownership. We trust our employees to take initiative, make decisions, and drive their work forward. We move quickly, support each other, and continuously look for ways to improve. Our team thrives on clear communication, accountability, and a shared commitment to building something impactful.

An ideal candidate is organized, proactive, and excited to work across marketing operations, content, and campaign execution. This role is perfect for someone who enjoys both the analytical and creative sides of marketing and is eager to leverage tools like HubSpot and AI to drive results.

How We Work:

We are a lean and collaborative team where everyone contributes and owns their work

We give employees autonomy and trust to take initiative and make decisions

We value speed and efficiency—we move fast, iterate quickly, and focus on impact

We prioritize clear and direct communication, especially in a remote environment

We encourage proactive problem-solving without heavy oversight

We are data-driven, using insights to guide decisions and improve performance

We support a culture of continuous learning, especially with new tools like AI

You will be:

Building and managing HubSpot workflows and marketing automation

Supporting and executing email marketing campaigns

Managing lead flow and marketing operations processes

Assisting with content creation, messaging, and storytelling

Using AI tools like ChatGPT to support marketing initiatives

Organizing marketing projects, timelines, and workflows

Supporting campaign execution across multiple channels

Collaborating with marketing and cross-functional teams

What we are looking for:

Experience with HubSpot workflows and marketing automation

Experience executing email marketing campaigns

Familiarity with ChatGPT or other AI tools in a marketing context

Strong English communication and writing skills

Highly organized and detail-oriented

Ability to work US timezone hours (required)

A proactive, creative, and solution-oriented mindset

Bonus if:

Experience working in B2B SaaS environments

Background in marketing operations

Content writing or storytelling experience