Influencer Marketing | Assistant Manager

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built Indias independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for Dewarists and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include

Move Over: OMLs creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

Hypothesis: One of Indias fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

OML Talent: OMLs legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping Indias entertainment landscape.

OML Studios: Indias premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

EighteenSixtyTwo: Bacardis offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

About the Role

We are looking for an individual with 4 to 6 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities

Manage multiple accounts, and develop positive working relationships with clients at senior levels

Develop integrated influencer marketing strategies and ideas aligned with brand and business objectives.

Identify opportunities for always-on influencer programs and long-term creator partnerships.

Maintain an updated influencer database and creator performance benchmarks.

Identify emerging creators before they become mainstream.

Drive client retention, renewals, upsells and client satisfaction

Overseeing campaigns and projects to a specific schedule and within an agreed budget

Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI

Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour

Plan the brands social media programming with the team based on monthly cadence, BAU, festive and marketing calendar

Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

Lead and encourage teams to perform to the best of their ability

Manage the team's workflow and load

Ensure timely team reviews & OKRs

Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

Develop and execute influencer marketing strategies and creative campaigns

Ongoing identification and qualification of new influencer talent

Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content

Provide recommendations on contracted deliverables per influencer and activation strategies

Provide ongoing reviews of influencer-contracted deliverables

Identify and build relationships with prominent influencers and KOLs

Attend relevant events for networking and business purposes

Stay updated on platform algorithm changes, creator economy trends, and emerging social platforms.

Skills

Well-versed with Indias digital content trends and creators

Strong written and verbal communication skills

Experience in having worked with youth-centric brands and managing their high volume and large scale influencer mandates

Experience in managing teams

Time management skills & ability to multi-task and wear multiple hats in an organization

Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

Our values .