Sales Development Representative — Home Services (Remote)

About HomeOtter / Blue Ink Digital

HomeOtter connects US homeowners with home service professionals — delivering ready-to-buy leads, inbound calls, and booked appointments to contractors in roofing, bath, windows, solar and a growing list of verticals. We run our own consumer sites and paid media, we own our demand, and we're building the self-serve platform that lets contractors buy customers directly from us instead of through the big marketplaces. Small team, fast decisions, growing every month — and you'd be our first dedicated sales hire.

The Role

You put contractors on our platform. Your day is outbound: calling and emailing US roofing, bath, solar and window contractors in the zip codes where our lead flow is already strong — and showing them, live, the customers we can send them. The demo is the pitch: you pull up their zip, show real demand, and sign them onto a self-serve account with no long-term contract.

What you'll do

Own top-of-funnel: high-volume cold calls and email sequences to contractor prospect lists, prioritized by live demand data from our media team

Run demo-pitches — every real conversation includes a live look at lead flow in the prospect's service area

Sign and onboard self-serve accounts; hand off to account management for retention

Keep a clean pipeline in our CRM — every conversation, stage, and follow-up tracked

Feed intel back to leadership: objections, pricing feedback, which verticals bite

Ramp & Targets

First 90 days: structured training on our products, platform, and pitch — working directly with the CEO, who built the demand engine you're selling

At ramp: 20 demo-pitches/week with decision-makers, scaling toward 30+

Success = signed, activated accounts — your performance pay is tied to accounts that go live and keep buying

Who You Are

1–3 years outbound sales/SDR experience — phone-heavy, high-activity, unbothered by cold outreach

Fluent, confident spoken English — you'll be calling US business owners all day

Gritty: contractors are on roofs and in crawlspaces; reaching them takes persistence and personality

Home services, lead gen, or local advertising familiarity a plus (not required — we teach the industry)

CRM-fluent, organized, honest with your own pipeline numbers

Available full-time on US business hours

What We Offer

$2,000/month base + performance commission on activated accounts — uncapped, structure finalized with the hire

Ground floor of a new sales org — the first rep who proves the motion is first in line to lead the team we build behind it

Direct access to leadership; real input into pitch, pricing, and playbook

Full tooling provided: dialer/outreach stack, CRM, warm prospect lists built from live demand data

How to Apply

Apply with your resume and a 60–90 second voice memo (Loom, Vocaroo, or audio file) telling us the hardest thing you've ever sold. Applications without the voice memo won't be reviewed — this is a phone role, and the memo is round one. We're interviewing immediately and hiring this month.