Marketing Coordinator

About the job:Key responsibilities:

A. Content Creation (core)

1. Create 3-5 reels per week using existing or new footage

2. Design graphics, quote cards, posters, and campaign visuals

3. Edit videos for Instagram, LinkedIn, and YouTube Shorts

B. Social Media Execution

1. Schedule content and maintain a consistent posting rhythm

2. Assist with analytics tracking and content optimization

3. Stay updated on trends to keep content fresh and engaging

C. Campaign Support

1. Create digital assets for fundraising pushes, new library openings, and donor communications

2. Build storytelling packages for special events and global moments (e.g., holiday campaigns)

D. Founder Visibility Support

1. Edit short clips and design founder quote graphics

2. Support storytelling efforts for LinkedIn and thought leadership content

E. Volunteer & Ambassador Support

1. Design simple story kits and templates for Bookwallah volunteers and global Story Ambassadors

2. Help create visuals that encourage new volunteers to joinWho can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Mumbai onlySalary:₹ 4,20,000 - 4,80,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Social Media Marketing, Digital Marketing, Web Design, Marketing, Marketing Campaigns and Product MarketingOther Requirements:1. Experience with Canva (required); Adobe Suite or CapCut is a plus2. Ability to edit short-form videos (Reels, Shorts)3. Excellent English writing and captioning skills4. Strong aesthetic sense and emotional storytelling ability5. Organized, reliable, and able to work independently6. Passion for children’s well-being, creativity, or social impactAbout Company:At Bookwallah, we believe no child should be defined by their trauma. Our mission is to untangle children from trauma and transform their lives by unleashing the power of imagination. Stories become the gateway to a world where they can

envision themselves as the masters of their destiny. Through the healing power of stories, children gain the confidence to imagine a brighter, more positive reality, jumpstarting their journey to recovery.

Founded in 2010 by Seena Jacob based on her own life, Bookwallah was built on a simple yet profound belief: stories can heal. Through story programs and safe spaces adorned with books and murals, we offer children a chance to imagine life

beyond their struggles, rediscover their confidence, and find the courage to dream again.

Responsibilities

Key responsibilities:

A. Content Creation (core)

1. Create 3-5 reels per week using existing or new footage

2. Design graphics, quote cards, posters, and campaign visuals

3. Edit videos for Instagram, LinkedIn, and YouTube Shorts

B. Social Media Execution

1. Schedule content and maintain a consistent posting rhythm

2. Assist with analytics tracking and content optimization

3. Stay updated on trends to keep content fresh and engaging

C. Campaign Support

1. Create digital assets for fundraising pushes, new library openings, and donor communications

2. Build storytelling packages for special events and global moments (e.g., holiday campaigns)

D. Founder Visibility Support

1. Edit short clips and design founder quote graphics

2. Support storytelling efforts for LinkedIn and thought leadership content

E. Volunteer & Ambassador Support

1. Design simple story kits and templates for Bookwallah volunteers and global Story Ambassadors

2. Help create visuals that encourage new volunteers to join