Social Media Specialist

Key Responsibilities Social Media Management • Facebook, Instagram, LinkedIn, YouTube aur other relevant platforms manage karna. • Daily, weekly aur monthly content calendar banana. • Regular posts, reels, stories, videos aur promotional content publish karna. • Social media profiles ko updated aur professional rakhna. Content Creation • Social media posts aur campaign ideas develop karna. • Reels aur short videos ke concepts banana. • Captions, headlines aur promotional copy likhna. • Canva, Photoshop ya similar tools se basic creatives banana. • Video editing tools ka basic knowledge preferred. Digital Marketing • Social media campaigns plan aur execute karna. • Lead generation campaigns manage karna. • Meta Ads aur other social media advertising platforms par campaigns coordinate karna. • Target audience ke according content aur campaigns optimize karna. Engagement Management • Comments aur messages ka timely response dena. • Customer queries ko relevant department tak forward karna. • Audience engagement badhane ke liye contests, polls aur interactive content plan karna. • Online brand reputation monitor karna. Analytics and Reporting • Social media performance track karna. • Reach, impressions, engagement, followers, leads aur conversions ka analysis karna. • Weekly aur monthly performance reports prepare karna. • Poor-performing content identify karke improvement suggestions dena. Competitor Research • Competitors ke social media activities monitor karna. • Trending content, formats, hashtags aur marketing strategies identify karna. • Market trends ke according new content ideas suggest karna. Brand Promotion • Company ki brand identity aur communication guidelines follow karna. • New projects, products, services, offers aur achievements ko social media par promote karna. • Sales team ke saath coordinate karke promotional campaigns chalana. Required Skills • Facebook, Instagram, LinkedIn aur YouTube ka practical knowledge. • Canva ka good knowledge. • Basic graphic designing skills. • Basic video editing skills. • Content writing aur copywriting skills. • Meta Business Suite ka knowledge. • Social media analytics ka understanding. • Good communication skills. • Creative thinking. • Time management. • Basic knowledge of SEO and digital marketing preferred.