Performance Marketing Lead (B2C, FinTech)

REVIEW CRITERIA:MANDATORY:Strong performance marketer profileMust have 2.5+ years of experience in performance marketing in B2C Fintech product companiesMust have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etcMust have 1+ experience in customer acquisition in FinTech, B2CMust have experience with Appsflyer, Branch, Mixpanel or similar analytical toolsB2C Fintech Product companies ROLE & RESPONSIBILITIES:We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channelsUnderstand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.Run continuous A/B tests — creatives, audiences, copy, landing pages, everythingUse AI-powered platforms and automation tools to improve targeting, bidding, and creative deliveryWork closely with the Data Science team to refine acquisition models and drive precision targetingCollaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customersOptimize every part of the funnel — from install to disbursal to repaymentBuild dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performanceExplore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrationsUse creative automation tools to test and scale ad creatives rapidlyAnalyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitabilityIDEAL CANDIDATE:2.5+ years of experience in digital marketing for personal loans in a fintech or NBFCStrong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTubeExperience working with credit or risk teams to build smarter targeting strategiesFamiliarity with mobile app performance marketing and conversion funnelsAbility to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics toolsBONUS IF YOU HAVE:Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded financeComfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboardsPERKS, BENEFITS AND WORK CULTURE:Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.Best of both worlds: startup energy + listed company stability.Competitive pay and fast-track growth.