Lead Copy Writer

Responsibilities- Take ownership of copywriting function within the content marketing team and manage it to a very high standard - (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities - Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them - Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends. - Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels. - Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

• Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy. - Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing. - To Provide deputy support to the Creative Head - To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals - To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts. - Write effective and grammatically correct copy for target audience from conceptualization to

final execution.- To guard the Literal Brand Tonality, as a second to the marketing team.- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

• 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
• Proven expertise as a Content Writer, Copywriter, or a similar role- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.