Regional Sales Head

Job highlights

• PF, Internet Allowance, Health InsuranceJob DescriptionAbout the RolePraja is expanding so we’re hiring a Regional Sales Head – Karnataka & Kerala to own and scale the state’s revenue engine.This role is responsible for building the Karnataka & Kerala sales organization, owning the entire sales funnel, driving trial activations, improving conversion metrics, and delivering ARR targets for the state.You will work closely with central Growth, Product, and Content teams while owning on-ground execution through ASMs and RMs.Bangalore (initial onboarding may involve short stints in Hyderabad)Experience: 3–4 yearsEarly-stage Startup
• High Ownership
• Revenue Leadership RoleReports to: Head of Growth & CommunityWhat You’ll OwnKarnataka & Kerala state ARR and revenue targetsEnd-to-end sales funnel performanceHiring, training, and managing ASMs and RMsDistrict-level expansion and productivitySales metrics, reporting, and execution disciplineWhat You’ll DoTeam Building & ManagementHire and mana

About the Role Praja is expanding so we’re hiring a Regional Sales Head – Karnataka & Kerala to own and scale the state’s revenue engine. This role is responsible for building the Karnataka & Kerala sales organization , owning the entire sales funnel, driving trial activations, improving conversion metrics, and delivering ARR targets for the state. You will work closely with central Growth, Product, and Content teams while owning on-ground execution through ASMs and RMs. Bangalore (initial onboarding may involve short stints in Hyderabad) Experience: 3–4 years Early-stage Startup | High Ownership | Revenue Leadership Role Reports to: Head of Growth & Community What You’ll Own Karnataka & Kerala state ARR and revenue targets End-to-end sales funnel performance Hiring, training, and managing ASMs and RMs District-level expansion and productivity Sales metrics, reporting, and execution discipline What You’ll Do Team Building & Management Hire and manage ASMs and RMs for Karnataka & Kerala Coach teams on pitch quality, objection handling, and demos Set daily, weekly, and monthly sales targets Run audits, reviews, and performance interventions Process & Metrics Track and optimize key sales KPIs: Leads per RM Trial conversion % Revenue per RM Ensure strict adherence to sales playbooks and SOPs Cross-team Collaboration Work with Content teams to support sales with region-specific creatives Coordinate with Product & Support to unblock trial activation issues Provide regular funnel insights to central Growth leadership What Success Looks Like 1–3 Months Karnataka & Kerala sales team hired and operational Sales funnel stabilized with predictable conversions First revenue milestones achieved 3–6 Months Strong district-wise sales coverage across Karnataka & Kerala Consistent ARR growth with improving unit economics Achieving the New Revenue Target for 6 months What We’re Looking For Core Requirements 3–4 years of experience in sales, revenue ops, or team leadership Proven ability to manage on-ground sales teams Strong understanding of funnels, conversions, and metrics Comfortable operating in target-driven, high-accountability environments Proficiency in Kannada and Malayalam, with strong verbal and written communication skills in both languages. Bonus (Nice-to-Have) Experience in SaaS, subscriptions, or vernacular consumer products Prior exposure to political, local, or community-driven sales Compensation & Benefits Salary: ₹10–13 LPA (based on experience) Incentives: Performance-linked variable Equity: ESOPs offered on top of CTC Opportunity to build Karnataka’s & Kerala sales engine from zero