Social Media Manager

Social Media Marketing Executive – Men’s Wear Apparel Job Summary We are seeking a creative and performance-driven Social Media Marketing Executive to grow our men’s fashion brand through engaging content, strategic campaigns, and data-driven marketing. The ideal candidate should have expertise in content creation, video editing, social media management, and paid advertising with a strong focus on maximizing Return on Ad Spend (ROAS). Key Responsibilities Content Creation & Brand Management * Create engaging content for Instagram, Facebook, YouTube, Pinterest, and other social media platforms. * Develop monthly content calendars aligned with brand campaigns and product launches. * Write compelling captions, product descriptions, and marketing copy. * Create fashion-focused storytelling content that enhances brand awareness and customer engagement. * Coordinate lifestyle, product, and model photoshoots. Video Editing & Reels Production * Edit high-quality videos, reels, shorts, and promotional advertisements. * Create trending fashion reels and short-form content. * Add motion graphics, transitions, effects, subtitles, and music. * Optimize video content for platform-specific requirements. * Maintain consistent brand aesthetics across all visual content. Social Media Management * Manage daily posting schedules and community engagement. * Monitor comments, messages, and customer interactions. * Track social media trends and competitor activities. * Build influencer and creator collaborations. * Increase follower growth, engagement rates, and brand reach. Performance Marketing & Paid Advertising * Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns. * Manage retargeting, lookalike, and prospecting campaigns. * Conduct A/B testing for creatives, audiences, and ad copies. * Optimize campaigns for conversions, sales, and ROAS. * Monitor campaign budgets and advertising performance. Analytics & Reporting * Track KPIs including:   * ROAS   * Cost Per Purchase (CPP)   * Customer Acquisition Cost (CAC)   * CTR   * Conversion Rate   * Engagement Rate * Prepare weekly and monthly performance reports. * Use data insights to improve campaign effectiveness and profitability. Required Skills Creative Skills * Fashion content creation * Product photography direction * Graphic design * Copywriting * Storytelling * Trend analysis Technical Skills * Adobe Premiere Pro * Adobe Photoshop * Adobe Illustrator * Adobe After Effects * Canva * CapCut * Meta Ads Manager * Google Analytics * Google Tag Manager * Shopify/WooCommerce Marketing Skills * Social media strategy * Performance marketing * Influencer marketing * Email marketing * Retargeting campaigns * Conversion optimization * ROAS optimization * Audience segmentation Preferred Qualifications * 2–5 years of experience in fashion, apparel, or D2C brands. * Proven experience managing successful social media campaigns. * Strong portfolio of reels, advertisements, and fashion content. * Experience scaling campaigns with consistent ROAS targets. Key Performance Indicators (KPIs) * Achieve target ROAS of 4x–8x+. * Increase online sales and revenue. * Grow social media followers and engagement. * Improve website traffic and conversion rates. * Generate high-performing content that drives measurable business results. Additional Skills (Highly Preferred) * AI content creation tools. * Influencer outreach and negotiations. * Fashion trend forecasting. * E-commerce merchandising. * UGC (User-Generated Content) strategy. * Basic photography and videography. * Marketing automation and CRM management. This JD is suitable for hiring someone who can handle social media management, content creation, video editing, paid ads, influencer marketing, and ROAS-driven growth for a men’s apparel brand.