Landing Page Specialist (Remote)

Key Responsibilities:Design, develop, and maintain responsive and visually appealing websites, focusing on user experience and functionality.Build high-converting landing pages tailored to various marketing campaigns and objectives.Implement and optimize contact forms for lead generation, ensuring seamless integration with email marketing systems.Set up and manage email marketing campaigns using platforms like Mailchimp, Constant Contact, or similar.Integrate analytics tools (e.g., Google Analytics, HubSpot) to track website performance and digital marketing metrics.Work closely with the marketing team to align website content and design with ongoing campaigns and business goals.Conduct A/B testing on landing pages and email marketing materials to improve conversion rates.Troubleshoot website issues, including speed optimization and mobile responsiveness.Keep up-to-date with industry trends, emerging technologies, and best practices in web development and digital marketing.Required Skills and Experience:Proven experience as a Web Developer, with a portfolio demonstrating previous projects, especially landing pages and contact forms.Strong proficiency in HTML, CSS, JavaScript, and responsive web design frameworks like Bootstrap.Familiarity with content management systems (CMS), such as WordPress, Joomla, or Drupal.Experience with digital marketing tools, including email marketing platforms (Mailchimp, Active Campaign, etc.) and Google Analytics.Understanding of SEO principles and best practices.Knowledge of integrating third-party services (CRM, email marketing, lead capture tools, etc.) into websites.Excellent problem-solving skills, attention to detail, and the ability to work independently and as part of a team.