Social Media Executive

About the job:Key Responsibilities:

1. Manage Instagram and Reels content by understanding effective formats, hooks, and content styles

2. Plan monthly content calendars, campaigns, launches, festivals, offers, and creator content

3. Write captions, hooks, story text, ad copy, and short scripts

4. Create quick posts, stories, carousels, and resized creatives using Canva

5. Edit Reels and other videos using CapCut, VN, Premiere Pro, or similar tools

6. Shoot product shots, founder videos, BTS content, and UGC-style content

7. Manage post scheduling and apply basic paid advertising knowledge using Meta Business Suite and Ads Manager

8. Analyze reach, engagement, saves, shares, watch time, CTR, and follower growth

9. Identify creators, conduct outreach, provide briefs, follow up, and track deliverables

10. Manage comments, DMs, customer questions, and the brand tone

11. Research relevant audio, formats, and beauty trends without blindly copying them

12. Apply Instagram keywords, hashtags, YouTube titles/descriptions, and basic website/blog SEO awareness

13. Maintain creator lists, campaign trackers, and performance reports using Excel/Google Sheets

14. Use basic Shopify features for linking products, checking offers, landing pages, and campaign sales

15. Use ChatGPT or similar AI tools for brainstorming, research, and first drafts while ensuring the output sounds natural and humanWho can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Delhi onlySalary:₹ 3,20,000 - 4,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress code, 5 days a week, Free snacks & beveragesSkills required:Adobe Photoshop, Google Analytics, Google AdWords, Script Writing, MS-Excel, Copywriting, Image Editing, Canva, Shopify, Facebook Ads, Effective Communication, Instagram Ads, Capcut and Content EditingAbout Company:We are a new-age skincare brand built on the philosophy of simplicity, effectiveness, and conscious formulation. Our products are designed to deliver real results while maintaining a premium, refined experience. As a digital-first brand, we focus on building meaningful customer connections through content, community, and performance-led growth.

Responsibilities

Key Responsibilities:

1. Manage Instagram and Reels content by understanding effective formats, hooks, and content styles

2. Plan monthly content calendars, campaigns, launches, festivals, offers, and creator content

3. Write captions, hooks, story text, ad copy, and short scripts

4. Create quick posts, stories, carousels, and resized creatives using Canva

5. Edit Reels and other videos using CapCut, VN, Premiere Pro, or similar tools

6. Shoot product shots, founder videos, BTS content, and UGC-style content

7. Manage post scheduling and apply basic paid advertising knowledge using Meta Business Suite and Ads Manager

8. Analyze reach, engagement, saves, shares, watch time, CTR, and follower growth

9. Identify creators, conduct outreach, provide briefs, follow up, and track deliverables

10. Manage comments, DMs, customer questions, and the brand tone

11. Research relevant audio, formats, and beauty trends without blindly copying them

12. Apply Instagram keywords, hashtags, YouTube titles/descriptions, and basic website/blog SEO awareness

13. Maintain creator lists, campaign trackers, and performance reports using Excel/Google Sheets

14. Use basic Shopify features for linking products, checking offers, landing pages, and campaign sales

15. Use ChatGPT or similar AI tools for brainstorming, research, and first drafts while ensuring the output sounds natural and human