Creative Strategist- Meta Ads (DTC Experience Mandatory) (WFH)

About the job:What you'll do

1) Research products, customers, reviews and competitors to find new ad angles.

2) Develop concepts across static ads, carousels, UGC, founder videos, product demos, testimonials and comparison ads.

3) Write hooks, ad copy and video scripts.

4) Create clear briefs for designers, video editors and creators.

5) Review creatives for messaging, pacing and clarity before launch.

6) Work with the media buyer to understand results and decide what to test, improve or develop next.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 - 4,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Creative Thinking, Copywriting, Market research and Creative DirectionOther Requirements:Mandatory requirement: you’ve developed and tested Meta ads across different creative formats. You should know how to take one product and find multiple angles to sell it through strong hooks, clear messaging and different executions.What we’re looking for?- Hands-on experience developing Meta ad creatives for DTC or ecommerce brands.- A portfolio showing a range of creative formats and approaches, with an explanation of your role in each.- Strong copywriting and an understanding of what makes someone stop scrolling and consider a product.- Ability to turn customer problems, objections and motivations into specific ad ideas.- Experience using ad performance to guide creative decisions.- Ability to manage multiple briefs and deliver new concepts every weekAbout Company:Discovery KITCHEN is a boutique growth agency for Direct-to-Consumer (D2C) brands. We help consumer brands grow through hands-on support in areas that matter: paid advertising, conversion rate optimization (CRO), customer retention, and technology setup. Our creative and data-driven team works closely with brands to turn insights into action, whether it's scaling ad campaigns, improving the shopping experience, or building strategies that drive repeat business. We're not just another agency; we become an extension of our clients' teams, offering tailored growth strategies and practical advice that help brands connect with customers and grow smarter. We're a global team, serving clients in the US, Europe, and Asia. As a remote team, we're on the lookout for talented individuals.

Responsibilities

What you'll do

1) Research products, customers, reviews and competitors to find new ad angles.

2) Develop concepts across static ads, carousels, UGC, founder videos, product demos, testimonials and comparison ads.

3) Write hooks, ad copy and video scripts.

4) Create clear briefs for designers, video editors and creators.

5) Review creatives for messaging, pacing and clarity before launch.

6) Work with the media buyer to understand results and decide what to test, improve or develop next.