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Market Research Expert

Populux HR Verified employer

Actively hiring · Posted today · JEV2610625CB12A11

SalarySalary not disclosed
Experience3–7 yrs
LocationKochi, Kerala
Work modeRemote · Full time
Openings1
IndustryOthers

Job description

Market & Industry Research:- Conduct primary and secondary market research to analyze market size, growth trends, customer behavior, and industry dynamics.- Monitor emerging market trends, technologies, and competitive movements.- Build industry reports, market outlooks, and opportunity assessments.Customer & Consumer Insights:- Design and execute surveys, interviews, focus groups, and questionnaires.- Analyze customer needs, preferences, pain points, and buying behavior.- Develop customer segmentation and persona frameworks.Competitive Intelligence:- Perform in-depth competitor benchmarking covering offerings, pricing, positioning, and go-to-market strategies.- Track competitor launches, partnerships, and market share movements.- Prepare SWOT, PESTLE, and Porter's Five Forces analyses.Data Analysis & Reporting:- Analyze quantitative and qualitative data using research tools and statistical techniques.- Translate insights into actionable recommendations for leadership and business teams.- Create compelling presentations, dashboards, and executive summaries.Professional & Technical Skills:Must-Have Skills:- 3-6 years of experience in Market Research / Business Research- Strong analytical and problem-solving skills- Expertise in primary & secondary research methodologies .

Key skills

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