Gujarati Content Writer

About the job:Key responsibilities:

1. Create Gujarati ad scripts across UGC, AI videos, founder-led, testimonial, problem-solution, and influencer formats.

2. Own creatives end-to-end: hooks, scripts, editor briefs, and final cut reviews.

3. Deliver a consistent weekly volume of scripts with strong, 3-second-first hooks.

4. Track hook rate, CTR, CVR, and watch time to identify winning creatives and optimize performance.

5. Run hypothesis-led experiments across new hooks, angles, and formats, and document learnings.

6. Collaborate with Gujarati influencers and creators on scripts and integrations.

7. Adapt winning concepts from Hindi and other South markets for Gujarati audiences.

8. Work closely with editors to ensure the final cut stays true to the creative intent.

What We Offer:

1. A creative environment where experimentation is the default.

2. Massive scale. Your scripts run as ads seen by lakhs of users every week.

3. Tight feedback loops. You see what works in 48 hours, not 6 months.

4. A team that ships fast and treats data as a creative tool, not a constraint.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 4,00,000 - 7,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Content Writing, Gujarati Proficiency (Spoken) and Gujarati Proficiency (Written)Other Requirements:1. 1–2 years of experience writing scripts for short-form video, including paid ads, UGC, branded content, or social-first work.2. Native Gujarati writer who is also fluent in English for briefs, data reviews, and cross-team work.3. Strong hook instincts with the ability to create multiple ways to open a video for the same product.4. Comfortable with data and able to understand why CTR matters and read a Meta report confidently.5. A portfolio of scripts that have actually run as ads, not just brand films or college submissions.6. Deep familiarity with Gujarati pop culture, regional reels, and what is currently working on Instagram and YouTube in the Gujarati market.About Company:Supernova is a leading provider of an AI-powered spoken English program. Our innovative solution combines state-of-the-art AI technology with expert language instruction to revolutionize how individuals learn and improve their spoken English skills. With personalized, interactive lessons and real-time feedback, learners can enhance pronunciation, fluency, vocabulary, and overall communication skills. Our user-friendly program caters to all levels and empowers individuals for success in academics, careers, and social interactions in today's globalized world.

Responsibilities

Key responsibilities:

1. Create Gujarati ad scripts across UGC, AI videos, founder-led, testimonial, problem-solution, and influencer formats.

2. Own creatives end-to-end: hooks, scripts, editor briefs, and final cut reviews.

3. Deliver a consistent weekly volume of scripts with strong, 3-second-first hooks.

4. Track hook rate, CTR, CVR, and watch time to identify winning creatives and optimize performance.

5. Run hypothesis-led experiments across new hooks, angles, and formats, and document learnings.

6. Collaborate with Gujarati influencers and creators on scripts and integrations.

7. Adapt winning concepts from Hindi and other South markets for Gujarati audiences.

8. Work closely with editors to ensure the final cut stays true to the creative intent.

What We Offer:

1. A creative environment where experimentation is the default.

2. Massive scale. Your scripts run as ads seen by lakhs of users every week.

3. Tight feedback loops. You see what works in 48 hours, not 6 months.

4. A team that ships fast and treats data as a creative tool, not a constraint.