Social Media Lead

Role Objective We at AkbarTravels.com are looking for a Social Media Marketing Manager to lead and scale our social media presence across platforms. The ideal candidate should have hands on experience in social strategy, content planning, community engagement, and performance-driven campaigns. This role requires a strong balance of creativity and analytics, with the ability to drive brand visibility, engagement, and traffic-led growth. The candidate will work closely with Product, CRM, Design, Performance Marketing, and Customer Support teams to deliver consistent and measurable outcomes. Key Responsibilities: ● Define and execute social strategy across Instagram, Facebook, X, LinkedIn & YouTube ● Plan and publish content aligned with offers, travel seasons, routes & festivals ● Drive traffic and assisted conversions from social platforms ● Manage community engagement, DMs, and brand reputation ● Execute influencer & creator collaborations ● Track performance, insights, and optimise content & campaigns ● Collaborate with Product, CRM, Performance & Customer Support teams Must-Have: ● Strong understanding of social algorithms & trends ● Hands-on Meta & YouTube experience ● Data-driven, creative mindset ● Experience with high-volume consumer brands ● Travel / OTA experience (Good to have)