Growth Marketing Specialist (Remote)

Growth Marketing Specialist

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

Our Mission

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

Our Vision

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

About the Team

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Description

We are looking for analytical and data-driven Growth Marketing Specialist who will act as the main driver of customer acquisition through the digital media. As part of this role, you will work at the strategic level to champion bold and innovative ideas to build something great & will work tirelessly to achieve it.

Responsibilities

·       Develop, maintain and execute monthly, quarterly, and annual marketing campaigns to drive customer acquisition & fill the sales funnel

·       Must be proficient in running media campaigns across various marketing channels including, but not limited to, social media, digital networks, DSPs, GDN, premium publisher sites, and more.

·       Excellent expertise in User Activation & customer acquisition.

·       Good in handling Churn Retention and should be proactive in Customer Reactivation.

Requirements and skills

·       3 – 5 years of professional work experience in growth marketing, product marketing.

·       Expert-level knowledge & intimacy with Google AdWords, Google Analytics, Amplitude, Hubspot & CRM software.

·       Excellent analytical, quantitative and problem-solving skills

·       Ability to turn quantitative and qualitative data insights into actionable marketing recommendations

·       Strong multi-tasking, and project management skills

·       Self-motivated, results-oriented

·       Track record of success driving outcomes across an organization with multiple stakeholders

·       Strong affinity understanding of target audiences, needs and sales management processes