Digital Marketing Associate (WFH)

About the job:Key responsibilities:

1. Plan, set up, manage, and optimize campaigns across Meta Ads and Google Ads.

2. Manage B2C and B2B lead generation campaigns.

3. Develop and optimize targeting, retargeting, funnels, lead forms, landing pages, and conversion strategies.

4. Track and improve key metrics, including CPL, CPC, CTR, conversion rates, and overall campaign ROI.

5. Test different audiences, creatives, messaging, and campaign structures to improve performance.

6. Analyze campaign performance and convert data into actionable recommendations.

7. Support B2B lead generation through email marketing, WhatsApp marketing, CRM workflows, and lead nurturing.

8. Work with HubSpot, Brevo, or similar CRM and marketing platforms.

9. Coordinate with designers and content teams to develop effective ad creatives and campaign messaging.

10. Assist with social media content planning, calendars, captions, and campaign ideas.

11. Review social media creatives to ensure consistency with the brand and campaign brief.

12. Support scheduling, publishing, and performance monitoring across social media platforms.

13. Manage multiple brands, campaigns, and deadlines simultaneously.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,00,000 - 3,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Market Analysis, Strategy, Email Marketing, Lead Generation, Content Management, Content Marketing, Facebook Ads and Performance MarketingOther Requirements:1. Hands-on experience with performance marketing and lead generation.2. Experience running campaigns for both B2B and B2C businesses.3. Good understanding of Meta Ads and Google Ads.4. Familiarity with email marketing, WhatsApp marketing, CRM, and marketing automation.5. Practical understanding of social media management and content.6. Strong analytical and problem-solving skills.7. Good communication skills and attention to detail.8. Ability to work independently and take ownership of tasks.9. Comfortable working in a fast-moving environment across multiple projects.10. Familiarity with the use of AI tools.11. Experience with LinkedIn Ads, HubSpot, Brevo, automation tools, or other marketing platforms would be an added advantage.About Company:All you need to know about us can be summed up in three words: 'Imagine, innovate, and create'. We are a multi-faceted firm that deals with marketing solutions, branding solutions, digital and web-based solutions, and business development solutions.

Responsibilities

Key responsibilities:

1. Plan, set up, manage, and optimize campaigns across Meta Ads and Google Ads.

2. Manage B2C and B2B lead generation campaigns.

3. Develop and optimize targeting, retargeting, funnels, lead forms, landing pages, and conversion strategies.

4. Track and improve key metrics, including CPL, CPC, CTR, conversion rates, and overall campaign ROI.

5. Test different audiences, creatives, messaging, and campaign structures to improve performance.

6. Analyze campaign performance and convert data into actionable recommendations.

7. Support B2B lead generation through email marketing, WhatsApp marketing, CRM workflows, and lead nurturing.

8. Work with HubSpot, Brevo, or similar CRM and marketing platforms.

9. Coordinate with designers and content teams to develop effective ad creatives and campaign messaging.

10. Assist with social media content planning, calendars, captions, and campaign ideas.

11. Review social media creatives to ensure consistency with the brand and campaign brief.

12. Support scheduling, publishing, and performance monitoring across social media platforms.

13. Manage multiple brands, campaigns, and deadlines simultaneously.