Social Media Executive

About PrismaraPrismara, a luxury jewellery brand from the esteemed KGK Group, redefines contemporary finejewellery through exquisite lab-grown diamonds and premium colourstones. Designed for themodern woman, our collections seamlessly blend everyday sophistication with timeless elegance.We are looking for a creative, trend-savvy Social Media Executive to transform ideas into engagingvisual stories and build meaningful connections across digital platforms.Key Responsibilities1. Content Creation & Visual Storytelling• Conceptualize, shoot, and produce high-quality photo and video content for Instagram, YouTubeShorts, Pinterest, and emerging platforms.• Create Reels, styling videos, product showcases, BTS content, customer stories, and trend-ledcontent.• Edit content using CapCut, InShot, Premiere Pro, or similar tools while maintaining a luxuryaesthetic.• Write engaging captions and CTAs aligned with the brand voice.2. Social Media Planning & Execution• Manage the monthly content calendar aligned with campaigns and launches.• Track trends, viral formats, and platform updates.3. Community Management• Respond to comments, DMs, reviews, and mentions.• Build an engaged online community and maintain a premium brand tone.4. Influencer & Creator Management• Identify and manage influencers and creators.• Coordinate product seeding, content approvals, and campaign execution.5. Performance Marketing Support• Coordinate with the digital marketing agency for paid campaigns.• Share creative briefs and review campaign performance.6. Analytics & Reporting• Monitor engagement, reach, follower growth, website traffic, and content performance.• Prepare weekly and monthly reports with actionable insights.Skills & Qualifications• 1–3 years' experience in social media for fashion, jewellery, beauty, luxury, or D2C brands.• Strong knowledge of Instagram, Pinterest, YouTube Shorts, Facebook, and Meta Business Suite.• Proficiency in CapCut, InShot, Canva, Photoshop, Lightroom; Premiere Pro preferred.• Excellent copywriting, visual storytelling, organisational skills, and attention to detail.Key Performance Indicators (KPIs)Content delivery, follower and engagement growth, organic reach, Reel performance, communityresponse time, influencer campaign execution, and website traffic from social channels.