LinkedIn Ghostwriter - CEO Personal Branding & Thought Leadership

Company: Idyaite Technology Solutions Pvt. Ltd.

Location: Remote / Hybrid

Experience: 3–7 years

Employment Type: Part-time / Freelance / Full-time – depending on experience

Content Frequency: Minimum 2 posts per week

About the Role:

We are looking for a LinkedIn Ghostwriter to work closely with the CEO and build a strong, authentic, and influential personal brand on LinkedIn.

This is not an AI-content or generic social media writing role. The ideal candidate should have the ability to listen to a CEO's experiences, opinions, observations, and stories, understand the thinking behind them, and transform those conversations into thought-provoking, authentic, and highly relatable LinkedIn posts and articles.

The objective is to build the CEO's profile organically through consistent, high-quality content around thought leadership, empathetic leadership, entrepreneurship, business experiences, people, culture, and real-world observations.

Key Responsibilities

CEO Thought Leadership Content

Develop a consistent content calendar with a minimum of 2 high-quality LinkedIn posts per week.

Convert the CEO's ideas, experiences, observations, and sound bites into compelling LinkedIn posts and articles.

Develop content around thought leadership, leadership philosophy, entrepreneurship, business challenges, people management, workplace culture, and industry observations.

Identify meaningful stories and experiences from the CEO's professional journey that can be developed into relevant content.

Interview & Content Mining

Conduct regular conversations/interviews with the CEO.

Ask insightful follow-up questions to uncover the story, context, and thinking behind an idea or experience.

Extract anecdotes, incidents, failures, successes, lessons, and personal observations.

Identify the deeper leadership or business insight within those stories.

Transform conversations into polished content while retaining the CEO's personality, perspective, and authentic voice.

Authenticity & Content Quality

Create content that is personal, insightful, relatable, and grounded in the CEO's actual experiences.

Avoid generic motivational content, overused startup clichés, artificial inspirational writing, excessive corporate jargon, and generic AI-generated thought leadership.

Continuously refine the CEO's writing style and personal voice.

Key Skills

Storytelling and narrative building

Business and leadership writing

Excellent English writing and editing

Strong understanding of LinkedIn thought leadership

Ability to ask insightful questions

Ability to understand and develop an authentic personal voice

Strong ability to turn conversations into compelling narratives

Understanding of human psychology and leadership communication

Content Themes

Thought Leadership | Empathetic Leadership | Entrepreneurship | Leadership Lessons | Team Building | Workplace Culture | Business & Technology | Decision-Making | Customer Experiences | Growth & Change | Failures & Lessons | Industry Trends

Deliverables

Minimum 2 original LinkedIn posts per week

Regular CEO content and interview sessions

Monthly content calendar

Content ideas based on the CEO's experiences and areas of expertise

Research-backed content where relevant

Continuous refinement of the CEO's writing style and personal voice

Experience Requirements

3–7 years of experience in content writing, ghostwriting, journalism, business writing, brand storytelling, or a related field.

Experience writing for founders, CEOs, CXOs, or senior business leaders is highly valuable.

Strong understanding of LinkedIn as a professional thought-leadership platform.

Experience creating both short-form and long-form content is preferred.

What We Value

We are looking for someone who can understand a person deeply enough to write in their voice, rather than simply producing well-written content.

The final content should feel personal, insightful, authentic, relatable, and grounded in real experience.

Join Us:

Be a part of a dynamic team at Idyaite and work closely with our CEO to build an authentic and impactful presence on LinkedIn. If you're passionate about storytelling, business writing, and transforming real experiences into thoughtful content, we'd love to hear from you!