Hiring Graphic Designer/ Brand Identity

Brand Identity & Graphic Designer Company: Pogoloom Location: Gurugram, Haryana Work Mode: On-site Experience: 13 Years Employment Type: Full-Time Industry: Kids Fashion | D2C About Pogoloom Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 210 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity. We are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.

Key Responsibilities - Develop and maintain Pogoloom's brand identity and visual language.

Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms.Design marketing creatives, banners, promotional materials, presentations, and campaign assets.Work on packaging, labels, tags, inserts, and other brand collaterals.Create mood boards, design concepts, typography, color palettes, and visual directions.Ensure consistency of the Pogoloom brand across all communication channels.Collaborate with the marketing, content, and product teams to develop creative campaigns.Convert creative concepts into visually appealing and commercially effective designs.Stay updated with fashion, kidswear, design, social media, and global visual trends.Create designs that reflect a premium, modern, playful, and aspirational kidswear aesthetic.Adapt designs into multiple formats and sizes for different digital and offline requirements.Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling.

Required Skills - Strong understanding of Brand Identity & Visual Communication.

Excellent knowledge of Adobe Photoshop and Illustrator.Working knowledge of Figma and/or Canva is a plus.Strong understanding of typography, color theory, composition, and layout.Good knowledge of social media design, especially Instagram.Ability to create both concept-driven and performance-oriented creatives.Strong attention to detail and consistency.Good understanding of current fashion and lifestyle design trends.Ability to work independently as well as with a creative team.Strong creative thinking and problem-solving skills.

Preferred Experience - Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred.

Experience working on brand guidelines or complete visual identity systems is an advantage.Experience with packaging and print design will be an added advantage.Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus. What Were Looking For Were looking for someone who is creative, detail-oriented, trend-aware, and commercially mindedsomeone who doesn't just make designs look good but understands how design can build a memorable brand. Portfolio is Mandatory Candidates must share a portfolio showcasing:Brand identity projectsSocial media creativesCampaign designsTypography & layout workPackaging/print designs, if available Apply with your updated CV and portfolio. hidden_email .