Performance Marketing and CRM (Fashion/Lifestyle)- Female

Position: Performance Marketing and CRM (Fashion/Luxury/Lifestyle) - femaleExperience: 3-5 yearLocation: Sector-54, GurgaonIndustry” Luxury/Fashion/ Apparel Key Responsibilities:1. CRM & Customer Retention·         Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.·         Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.·         Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).·         Integrate and optimize AI Chatbots for personalized engagement and lead nurturing. 2. Performance Marketing (Meta, Google, YouTube)·         Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.·         Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.·         Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.·         Test audience clusters for premium segmentation.·         Align ad campaigns with CRM strategies to ensure consistent communication across channels. 3. Analytics & Reporting·         Create integrated dashboards covering CRM and paid media performance.·         Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.·         Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.·         Present monthly performance summaries and improvement recommendations. 4. Cross-Functional Collaboration·         Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.·         Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.·         Ensure brand consistency and premium positioning across all digital touchpoints. Qualifications·         Bachelor degree in Marketing, Business, or related field.·         3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.·         Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).·         Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.·         Strong analytical mindset; ability to interpret campaign data and make optimization decisions.·         Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.·         Excellent communication and coordination skills, with a premium brand sensibility.  Mail updated resume with salary details-Email: etalenthire[at]gmail[dpt]comSatish: 88O [hidden]